Pinterest is a primarily visual platform where users create and share pins, idea boards, and shop. Believe it or not, Pinterest is a great social media platform for your business to use to reach new audiences and grow brand awareness. Pinterest can drive more traffic to your website and increase conversions and sales. Read about some tips and tricks on how to get your business started on Pinterest below!
Create a Business Profile
If you’re starting fresh on Pinterest, be sure to create a business profile rather than a personal one. To create your profile for your business all you will need to do is fill out some basic information about your business and the person managing the account and then you are all set.
If you have a personal account that you want to convert to a business one, Pinterest makes it easy! To transform your profile to a business account and to gain access analytics and metrics on Pinterest, all you have to do is log into your profile and choose the option of upgrading to a business profile for free.
Connect Your Other Social Media Accounts
When you create your business profile, be sure to include a relevant profile photo and bio that encapsulates your business. You will want to also include your physical store location (if you have one) and a link to your website as well. Similar to your other social media platforms, you’ll want to advertise that you are accessible on platforms other than Pinterest, such as Instagram, Facebook, Twitter, or TikTok. So, if users are enjoying your Pinterest profile, they can access your website or other social platforms without having to put in much effort.
Set Up Pinterest Rich Pins
Pinterest Rich Pins are pins that contain extra information such as pricing, availability, product information and more. Rich pins can give your consumers direct access to products you have for sale. Connect your rich pins directly to your primary website so if consumers are interested in purchasing, they can click directly on the pin to buy it. Rich pins tend to receive more engagement than standard pins, so the quicker you activate them on your Pinterest profile, the better.
Create Search-Friendly Captions for Your Pins
It is best to think of Pinterest as a search engine rather than a social platform. Consumers tend to search for specific items or ideas to find the images or pins that they are looking for instead of scrolling through their feed. So, you will want to make sure that your business’ pins appear in the correct searches through hashtags, captions, and keywords. To do this, you will want to include simple, clear captions for your pins that everyday people may search for. In addition, you can include relevant hashtags for your pins too. For example, if your business is selling sunglasses, you may want to include hashtags like #summer, #sun, or #shades.
Create Pinterest Boards
To put it simply, Pinterest Boards are where you save all your pins. As a business, you want to use Pinterest Boards to organize and categorize your pins so that your followers can easily search through what pins interest them the most. Like your individual pins, be sure to title your boards with keywords and that will optimize search and make your boards more discoverable.
If you need assistance with getting your business started on various social media platforms, contact us at Bad Rhino!