Optimizing your business Facebook page is crucial for both making sure your brand stands out and capitalizing on as much reach as possible. By putting some attention into how your brand is portrayed through things like images and descriptions, you can make your business unforgettable, and most importantly, discoverable. Before you get into updating content and posting frequently, you need to make sure the bones of your page are up to par. Follow this quick guide on how to optimize your business’s Facebook page.

1. Choose a Profile Photo and Cover Photo

It may seem like a hard task to perfectly depict your brand in two photos- one being your profile photo and the other your cover photo- but it needs to be done. You can make this as simple or creative as you want it to be. To start, your profile photo could be anything from your logo or even a photo of your products or physical store. The best photo to choose, according to the Facebook guide below, is your logo since “it is the simplest visual representation of your business”.

Facebook says to consider your cover photo like a “billboard” at the top of your page. This is the spot to show customers more about your business. Here is where you can have a little more fun. The cover could be a space where you incorporate pictures of store, products or office. These pictures can be updated at anytime, but it is important to choose these photos wisely since they will be the first impression customers will have.

2. Add a Button

Adding a button is essentially your call to action. What do you want potential customers to do after visiting your page? Whether you want customers to contact you or shop now, this button makes doing so simple for the customer. This button will appear at the top of your page and will streamline the type of interaction you want to occur.

To add a button…
  1. Click “+ Add a Button” under your page’s cover photo.
  2. Select the button that suits your business.
  3. Follow the drop down instructions.
  4. Click “finish”.


3. Provide Company Information and Description

This part is crucial to your business’s Facebook page. Sure, returning customers know what your brand is all about. But what about the new customers who have just come across your page for the first time? Let them see into your brand’s personality and all that you have to offer. Make sure your description covers your services and brand’s initiative.

Next, pay attention to making your company information as complete as possible. That means including your address, hours, products and link to website.

To update your information…
  1. Click “About” on the left side of your page.
  2. Click “Edit Page Info”.
  3. Make changes.
  4. Click “Save Changes”

With there being 1.6 billion Facebook users globally who are connected to a small business, it is as important as ever to have your business’s page complete and informative. Now that you know what you need to get started, get busy making your brand stand out on Facebook! Let us know if you have any questions on how to use Facebook pages for your business.