TikTok is growing to be one of the most popular social media platforms around the world with over one billion monthly active users. TikTok has become a powerhouse in the social media world, and a significant location where businesses and marketers can advertise to their target audience. Check out some of the tips and tricks below to help get your business started on TikTok.
Create Your TikTok Business Account
TikTok makes creating an account for your business as simple as it gets. Download the free TikTok app and register through phone number, email, or another social media account such as Instagram. Then, once you’re registered, go into your profile settings, click manage account, then switch to a business account. You will then select the category that best matches your business, and then you are ready to go.
Experiment with Filters, Sounds, and Effects
TikTok has various filters, music, and effects that you can add to enhance your videos. However, as a business, you are only able to use sounds that are in the TikTok Commercial Music Library to avoid any copyright issues. Don’t worry though, there are still thousands of trending songs and sounds to use. In addition, there are numerous filters and effects to add to enhance your posts and build your brand personality. You will want to choose effects that align with your brand personality, such as humor, sophistication, or sincerity. Remember, TikTok is a visual platform, so play around with the options TikTok gives you and have fun with it!
Participate in TikTok Trends and Challenges
An easy way to increase engagement is to participate in current TikTok trends and challenges. Most of them are simple to partake in, like the jerk challenge, showing your “core memories”, or the broom challenge. When posting, include a short and sweet caption along with any trending hashtags. When you begin typing a hashtag, TikTok provides suggested hashtags to choose from. You will want to look for the ones that have a large number next to it as shown below.
These hashtags are the ones that are currently trending and may help you get onto the “for you pages” of a much larger audience. Along with the trending hashtags, be sure to include ones relevant to your video and business.
Utilize Influencers
TikTok influencers have millions of followers, giving them the power to grow your business’ visibility overnight. If you have extra funds in your budget, partnering with an influencer can tremendously help get your business noticed by millions. Like other platforms, the influencer will post a video using or talking about your product and promoting your brand to their followers. However, you will want to make sure that you choose the right influencer to partner with. For instance, if your business revolves around beauty products, choosing an influencer known for playing video games is not going to be the best fit. Choose an influencer that is in the same industry and one that aligns with your brand and its personality.
If you need assistance with your social media strategies, contact us at Bad Rhino!
