Your bio is one of the first things people look at on any social media platform, Twitter included. As a business, your Twitter bio is where you make a first impression on potential customers, and obviously, you want it to be a good first impression. The goal is to make your bio intriguing and unique enough to get consumers to follow your account and learn more about you and your business. So, how do you do it? Check out these five tips on how to write a successful Twitter bio below.

 

  1. Keep it Short and Sweet… Because You Have No Choice

You only have a maximum of 160 characters to use in your Twitter bio, so make the most of them! You’ll need to keep your bio straightforward and eliminate any fluff in order to convey the proper message. However, you still want to ensure that your bio catches the eye of the consumer. You’ll want to display the proper information in a way that’s unique and personable to make your bio stand out from the rest of the pack.

 

  1. Include Some Keywords

Google and Bing have the capability of searching your Twitter bios, so it’s time to put some of your SEO skills to work. For instance, if your business is a makeup product of some kind, you are going to want your Twitter bio to pop up on the results page if people search for that product on Google. So, be sure to include some relevant keywords that relate to your business in your bio to make your account more visible to your target audience.

 

  1. Add Some Emojis

Emojis are a great way to add a little bit of ✨spice✨ to your Twitter bio without using up your limited number of characters. Not only does it add a bit of color to the black and white bio, but it also adds to your brand’s personality. However, don’t just throw in any random emojis just because you can. Only add emojis that are appropriate and relevant to your business like the ones shown below.

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  1. #UseHashtags

Similar to keywords, hashtags make your Twitter profile more searchable for consumers. By including relevant hashtags, your profile is more likely to come up in search results for consumers. However, there is a fine line between using hashtags effectively and your bio looking spammy because of them. So, stick to only one or two hashtags that are relevant to your business’ campaigns or brand as shown below.

 

  1. Display Your Brand’s Personality

Last, but certainly not least, you want to display your brand’s personality in your Twitter bio. A consumer should be able to read your bio and have at least a vague idea of what type of business you are and what you stand for. So, whether its humor, sophistication, ruggedness, or trustworthy, you want to make sure those traits are present in your bio. By showing people who you are in your bio, it leaves no room for confusion in the rest of your profile or when people purchase your products.

 

If you are in need of some assistance with your business’ Twitter account or other social media platforms, contact us at Bad Rhino!