When the temperatures drop, many landscaping businesses slow down. However, your landscaping business’ marketing efforts should not. Effective landscaping marketing in the off-season ensures your business stays top of mind with your customers and potential clients. While you may not be actively mowing lawns or planting gardens, it’s still possible to grow your business by promoting your services year-round. The off-season is an opportunity to prepare for the upcoming busy months, nurture relationships, and even attract new clients. In this blog, we’ll cover five strategies to help you with landscaping marketing in the off-season to ensure your business is set up for success.
1. Offer Winter Services
One of the best ways to keep your landscaping business active and generate revenue during the winter is by offering seasonal services. Many landscaping businesses offer a variety of winter services, such as winterizing gardens, snow removal, salting, or even holiday light installations. These services keep your business visible and relevant, even when your primary services are on hold.
If you’re able to offer these services during the off season, be sure to update your website, optimize your Google Business Profile, inform your email list, and create posts on your social media pages to reflect your expanded offerings. Highlight the advantages of hiring a professional for winter services, such as ensuring safe, snow-free driveways or decorated homes for the holidays without all the hassle. This will help keep your team busy and customers satisfied during the colder months.
2. Keep your Brand Active on Social Media
Just because the busy season has ended doesn’t mean you should stop engaging with your audience. Social media remains a powerful tool for landscaping marketing in the off-season. Share content that keeps your followers interested and engaged, such as…
- Helpful winter landscaping tips
- Showcasing completed projects
- Highlighting winter-friendly plants
- Introducing team members
- Polls and Q&A sessions
- Behind-the-scenes content
Consistently posting keeps your brand visible and positions you as a go-to expert when the season picks up again.
3. Network with Other Local Businesses
The off-season is an ideal time to build relationships and network with other local businesses. Collaborate with complementary businesses like garden centers, hardware stores, and home improvement companies to expand your referral network. Cross-promotion is a powerful tool where you recommend their services, and they do the same for yours.
By fostering these relationships, you increase your visibility and potential client base, even when demand for traditional landscaping services may be lower. Landscaping marketing in the off-season benefits from strong local connections, helping you stay relevant within your community.
4. Invest in Digital Marketing for Your Landscaping Business in the Off-season
Whether you want to do it yourself or hire a digital marketing agency to do it for you, digital marketing is critical to the success of your local landscaping business. Your landscaping marketing in the off-season should start with ensuring your website is user-friendly, easy to navigate, and clearly outlines your services. A well-designed website will help convert visitors into leads by showcasing your expertise and providing simple ways to get in touch.
To drive more traffic, focus on Search Engine Optimization (SEO) to ensure your business appears in relevant searches. Investing in Search Engine Optimization (SEO) is equally important to make sure your business ranks in local search results for relevant terms like “landscaping services” and “snow removal.”
In addition to SEO, consider running Pay-Per-Click (PPC) ads to drive immediate traffic and generate new leads. PPC campaigns put your ads in front of searchers who are actively looking for the services you offer. Retargeting strategies can also bring previous visitors back to your website, keeping your business top of mind.
Don’t forget to maintain an active presence on social media, utilizing platforms like Facebook and Instagram to engage with your audience and promote offers. Meta Ads can help you target specific demographics, ensuring your content reaches homeowners who may need your services.
Finally, optimize your Google Business Profile to ensure your business appears in local search results, allowing potential customers to find your contact information and reviews easily.
5. Plan Ahead for the Spring
Even if it’s the off-season, now is the perfect time to start filling your schedule for the spring. Offer early booking discounts or incentives for customers who book services ahead of time. Promote these offers through email campaigns, social media posts, and your website. This not only generates off-season interest but also gives you a head start on planning for the busy season.
Need help with landscaping marketing in the off-season? Contact Bad Rhino for a free consultation!
Landscaping Marketing in the Off-Season
