Bad Rhino’s own Rich DeMatteo was recently quoted in a post on socialtimes.com titled “5 Ways to Promote Live Events Using Social Media.”
Here are a few key points from the post:
1. Hold a Contest. “Use a “Retweet to Win” campaign to giveaway tickets or passes,” suggests Shawna Tregunna, Founder and President of ReSoMe – Relevant Social Media. “This helps boost exposure and gets the buzz going, as well as establishes the event hashtag for everyone to follow! Do this early, so people are not waiting to see if they win to buy tickets. Promote the campaign to your newsletter/email list with the announcement of the tickets going on sale (or prices going up), post it on your social feeds, cover it in your blog. And, if you have some influencers and champions helping you promote the event through their social channels, offer them a giveaway or have them promote yours.”
“For anyone who hasn’t won, follow up with a tweet and ask if they’ll still be attending,” adds Rich DeMatteo, co-owner/Chief Social Rhino, Bad Rhino Social Media. “Feel free to offer a discount to anyone who enters. Something like this generates a great deal of discussion, especially when there’s already an online audience around the topic or event.”
2. Offer a Sneak Peek. “Give potential attendees real-time access to keynote speakers, panelists and other experts who will be at the event,” says Lee Price, Marketing Director, Reputation Capital Media. “Host a Google hangout or a Twitter chat (or a whole series of them) to give attendees an idea of who will be at the event and what they’ll learn.”
3. Go Visual. “Generate buzz by hinting at the headline act with a Vine video, featuring the keynote or demonstrating a new product,” suggests Laura Walker, Senior Marketing Manager for EventSpot from Constant Contact. “Create event-specific Pinterest boards that tell exciting, visual stories about past events and what attendees can look forward to seeing at the next one.”
Read the full post by going here.