How Restaurants Can Capture Customer Emails on Social Media: Part 2

If you joined us for Part 1 of this series, you would have learned how social media promotions, contests, sweepstakes, and coupons are amazing for capturing customer emails.  Make sure you stop by and read that section before or after you read today’s article.

And speaking of today’s article, we’ll be digging further into how to capture emails on social media, focusing on custom apps and links that direct your audience to your email list.

Facebook Apps for Capturing Customer Emails

Just about every email marketing service available provides a Facebook app that you can easily set up.  The Facebook App will mimic your email capture form that you’ve created and can be used as a passive or active capture process.

Your customers can either find the app on their own and leave their information for you, or you can go out and spread the link on Facebook, Twitter, and other channels.

Here’s a view of Aweber’s featured email capture app and custom image.  Try to avoid JUST asking for your customer’s to sign up.  Instead, entice them with something they’ll want in return.

Once customers click on the app, they’ll be taken to your custom information capture form.  Match it to existing forms, explaining why signing up is valuable for your customers.

Once you have the app set up, you can take the link to the form and post it all over your social media channels.  Pretty easy, but there are quite a few steps to take care of from the start.

If you’re interested in using Social Media to attract customer emails, contact Bad Rhino today.  We can brainstorm a creative approach, design a few custom images, and even discuss your social media marketing and email marketing strategies.

Thanks for stopping by and checking out this series.  And if you haven’t done so yet, go ahead and read Part 1 now.