2022 has officially ended. The COVID-19 pandemic is for the most part behind us and businesses have returned to their normal routines. The new year is the perfect time to evaluate what’s working in your business and what things are not. Technology is constantly evolving, so you must remain up to date on any trends or strategies that could help your business thrive in the digital world. 2023 is bringing new trends and strategies that you will want to be aware of when creating content. Learn about four important social media trends to watch for in 2023 below.
1. Social Media Continues to Be a Strong Shopping Platform
Instagram Storefronts and Facebook Shops have become some of the most used features on their respective platforms. Consumers now use social to find brands or products and then make a purchase without ever leaving the app.
If you’re running a business and new to the ECommerce and social commerce world, it is highly recommended that you develop a social presence for your brand. Most social platforms give you the opportunity to essentially create an online store where people can view and purchase your products. Overall, the simpler you make the purchase process for your customers, the better. A customer will be much more likely to purchase your products if they can browse your items, check prices, and purchase all on one platform rather than having to navigate through multiple websites.
2. Video is Dominating
Video has long been a dominant force on social, and that as only increased with TikTok’s launch. Instagram and Facebook have mimicked TikTok’s content by launching Instagram Reels and other short-form video features. Businesses have already started incorporating videos into their content strategies, and it is recommended that you do the same. It does take time and effort to create video content, it will most likely receive much more engagement and impressions than still image posts.
3. Authenticity is Crucial
Other social media trends in 2023 revolves around authenticity. In a world where most photos are highly edited and filtered, authenticity for brands have become a must-have. Consumers appreciate and now expect brands to be authentic through their social content and customer service. The more human emotion and real content you can publish, the better. The growing popularity of the app “BeReal” can attest to that.
As a business, you want your customers to feel that they can relate and interact with you on a personal level. To do so, you can post unedited and filter-free images rather than flashy photography that users are used to on social media. It costs zero dollars to be authentic and can help build long-lasting relationships with your customers.
4. Influencer Marketing and UGC
Influencer marketing, particularly nano-influencer marketing, has become a major force in the digital marketing world. It gives your business the opportunity to become exposed to niche audiences that may be interested in your products. Users tend to trust the influencers they follow and are more likely to purchase a product that is recommended by them.
User-generated content (UGC) has been around for a long time now, but there are no signs of it slowing down. UGC drastically improves your social profiles and creates a new level of trust and authenticity for your business. Similar to influencer marketing, users are more likely to purchase a product after seeing a real, non-employee person wearing or using your products. UGC helps increase your credibility in customers’ eyes and is a simple marketing tool that is ideal to use all-year round.
Are you ready for your business to become successful in 2023? Contact Bad Rhino!