It’s the spookiest time of year, and a host of brands are getting into the Halloween spirit. This year more than ever, they’re taking to social media to scare the pants off of audiences. Which campaign is the most spine-chillingly effective? You be the judge:
1. Tide
Tide took to Vine to celebrate All Hallows’ Eve. The laundry detergent brand posted a series of seven mini-videos spoofing classic horror flicks. The underlying theme? “Stains better be scared.” Tide also hashtagged each clip with #ScaredStainless – a brilliant touch. The Vines are cute, quick and stick to Tide’s brand message. Watch its spoof on “Carrie” here.
2. Duane Reade
New York drugstore chain, Duane Reade, is spending Halloween season promoting its line of hosiery products. The promotion, dubbed “Boo-tiful Legs,” will introduce New Yorkers to legwear just in time for winter. In addition to the campaign’s supernatural name, Duane Reade also launched a Halloween contest on Facebook. Users can upload photos to show off how they incorporated Duane Reade brand hosiery into their costumes. Ten first prize winners will receive either an Apple iPad mini or iPhone 5s. Talk about a sweet treat!
3. Benjamin Moore
Benjamin Moore built an entire microsite dedicated to its new “Scariest Job in the World” video. The idea is to show off the company’s new line of Ultra Spec 500 paint, which it claims “dries scarily fast.” At ScaryGoodJob.com, viewers can watch professional painters get spooked while working at a vacant haunted house. It’s funny, but beware – this video’s almost three full minutes long. (Eek!) The site allows audiences to share the ghostly gag via Facebook and Twitter.
Other noteworthy Halloween social efforts include American Apparel’s Halloween photo contest and Booking.com’s Haunted Hotels campaign, which invites guests to book a night in an inn ripe with supernatural activity. They’re all fantastic because they highlight their products and services with an extra-creepy twist.
What do you think? Which brand did Halloween best this year?
