Are you struggling to grow your Facebook Community? Look no further, Facebook Groups are a brilliant way to reach customers and grow your community. Facebook groups are getting more popular by the day. Facebook is the world’s largest social media platform with more than 2 billion active users and millions of groups. Facebook groups can provide you with a direct line to your audience and allow you to form meaningful relationships. Below are five tips on how to use Facebook groups to build your community. 

  1.   Set your rules and expectations

This step is crucial for keeping your group from becoming unorganized. This way the group doesn’t become spam and helps limit self-promotion. You can begin to establish rules by asking yourself a few questions:

  • What are your goals?
  • What guidelines should there be for members?
  • What do you expect members to post? 

Facebook allows for 10 public rules for any given group. 

  1.   Prioritize discussions daily 

The more group members talk, the better. This encourages activity in the group but also gives your posts a better chance to show up in your members’ feed. A way to prioritize this is by coming up with a weekly discussion feed. For example, on Monday’s group members could comment a motivational quote or saying to get them to interact more. This could be called “Motivational Monday” and could be posted weekly into the group.  

  1.   Avoid link dropping and direct selling 

No one will want to be in a group where they are spammed with sales messages and links. 

Discourage both in your group’s rules and provide context to any links/sales messages that you post yourself. If you’re posting a blog post or product in the group, explain in detail why you’re posting it. This way group members will feel less likely that they are just being spammed with sales information. 

  1.   Optimize your group and content for engagement 

Pay attention to what drives engagement in your group. Make sure that all your page information is filled out with relevant keywords that your audience will be searching for. Also make sure that you page has a call-to-action to help draw in prospective members. Include an eye-catching cover photo as well. These steps can help you discover what type of content your group will engage with the best. 

  1.   Experiment with different content formats and posts

To find out which type of content your group members will engage with the most, try out different types of content. Rotating through different types of content not only keeps the members interested and engaged but is also good for the algorithm. Some different types of content you can post are:

  • User generated content (members uploading their own content)
  • Facebook live
  • Interactive content (polls, questionnaires)
  • Images (memes, gifs)
  • Videos

Posting a variety of different content not only keeps the members engaged, but also keeps content from being too routine.  

 Almost everyone has a Facebook account, which means that people don’t have to create a new account to join a community group, and Facebook groups are free. Creating a Facebook group is a great way to grow your community.  

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