With 74% of organizations relying on the inbound approach to their marketing, it is clear to see why businesses worldwide are considering adding this into their strategy. Before diving into the realm of benefits it can bring to your company, it is important to know what inbound marketing is.


What is Inbound Marketing?

Inbound marketing is a marketing method that focuses on building relationships with your customers through content that is tailored to their interests. It is known as a more genuine and authentic marketing approach that steers away from generic marketing tactics by using 3 key steps:


Attract: Draw in the right audience by creating valuable content that encourages conversations. This gives a trustworthy image to your brand.

Engage: Get people to engage with your brand by offering insights and solutions to their problems and/or goals. 

Delight: Continue engaging with your customers after their purchase to further strengthen the trusting relationship by offering additional help and support.


Using these steps, inbound marketing produces qualified leads by focusing on authentic interactions. With 81% of customers considering trust when evaluating their purchase decisions, it is clear to see why inbound marketing is so powerful. This strategy includes:

  • Press releases
  • Blogs
  • Social media
  • Opt-in emails & newsletters
  • Podcasts
  • And more!


The Benefits of Inbound Marketing

1. Generates Site Traffic

The benefits of inbound marketing are seemingly endless. Aside from strengthening your company’s reputation, this strategy allows you to generate traffic to your site. As you create more content on your site, you will have more opportunities to rank for keywords and phrases. Therefore, your brand will appear in a more significant amount of queries on search engines.


2. In-Depth Analytics

One of the biggest advantages of this strategy is the great amount of analytics it produces. These analytics allow you to measure the success of your strategy overall, along with individual contributors. These contributors include ads, blog posts, social media posts, and more. This is an important advantage that this strategy has over others, as you have the ability to pinpoint weak areas in your strategy and make informed decisions to improve it. 


3. Creates Lasting Relationships

The inbound marketing strategy creates a relationship with your customers where they do not feel overwhelmed with ads, like generic marketing tactics. The content you produce is not thrown at customers, but rather put in a place they can find it when they need it. These places include a website or social media platforms. With this method, customers can reach you on their own terms, which creates a higher-quality relationship with your brand. 


Want help? Contact us at Bad Rhino!