TikTok absorbed Musical.ly in August of 2018 and has not stopped growing in popularity since then. The power TikTok has gained over the past few years has turned the platform into a primary location for businesses to advertise their goods and services. Especially if you’re targeting a younger demographic, TikTok is the place to be. If you’re unsure of how to get started, check out these quick and easy TikTok marketing tips below.
Participate in Existing Trends
An easy way to increase engagement is to participate in current TikTok trends and challenges. Most of them are simple to partake in, like the “Margaritaville and Law and Order Mashup” or the “Cool Kids” progress videos. So, grab some of your employees and take ten minutes out of your day to participate in one of these challenges.
When posting, include a short and sweet caption along with any trending hashtags. When you begin typing a hashtag, TikTok provides suggested hashtags to choose from. You will want to look for the ones that have a large number next to it as shown below.
These hashtags may help you get onto the for you pages of a much larger audience and capture the attention of potential customers.
Use Trending Audios
Like hashtags and trends, certain TikTok songs and audios become trending and popular amongst users. Using trending audios may help improve the success of your TikTok and put it on the for you page of a larger portion of your target audience.
When you add a sound to your TikTok, use the “TikTok Viral” category to choose the audio. These are the most popular songs on TikTok and are most likely to get your content onto the for you pages of users.
Some of the currently trending TikTok songs include:
- “Beat Automotivo” by WZ Beat
- “Cumbia Buena” by Grupo La Cumbia
- “Rich Minion” by Yeat
- “No Hands” by Waka Flocka Flame
- “Betty” (Get Money) by Yung Gravy
- “Bad Habit” by Steve Lacy
Partner with TikTok Influencers
TikTok influencers have millions of followers, giving them the power to grow your business’ visibility overnight. Influencers can help make your products stand out by relating to their followers and offering an authentic advertisement.
If you have extra marketing funds, partnering with an influencer can tremendously help get your business noticed by millions. Like other platforms, the influencer will post a video using or talking about your product and promoting your brand to their followers. However, you will want to make sure that you choose an influencer that is in the same industry and aligns with your brand.
TikTok is a unique platform that gives users the opportunity to be creative and entertain others in the form of short videos. However, as a business, you need to promote your products as well. So, you’ll need to find a healthy balance between entertainment and promotion on TikTok. Use your creative side to come up with unique content ideas and slowly start implementing different promotional aspects into your videos. Remember, TikTok is a platform to be creative and connect with your audience in a genuine way, so take advantage of it!
If you need some help managing your social media accounts, contact us at Bad Rhino!