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It’s been a busy week for Twitter. After news broke that CEO Dick Costolo would be leaving the company, Twitter’s Developer Team announced that direct messages will no longer be limited to 140 characters beginning in July.

The move could be great for customer service communication between brands and personal accounts, as everything can now be sent in one message instead of multiple 140-character bursts.

As for the public side of things, well, Twitter is adamant about sticking to 140 characters for all tweets.