Pinterest marketing is extremely impactful. With over 433 million people on the platform, why wouldn’t marketers want to be on Pinterest? Pinterest is the most effective social platform for product knowledge and shopping inspiration. 83% of Pinterest users have made a purchase from content they’ve seen on the platform. So, how can your business use Pinterest as a digital marketing strategy? Read Below!
Distribute your Content
Pinterest can help you distribute your content across the platform. 85% of Pinners search for and prefer visual content. This makes Pinterest a strong place to distribute all types of content, including written blogs. On Pinterest, you share content on Pinterest boards. Boards save all your Pins and distribute your content for your followers to explore. You can create as many boards as you want, and they can be organized into themes, ideas, plans, or types of inspiration. This makes it easy for your audience to find the right content they’re looking for. You can also invite people to join your boards, which would make your board a “group board”. This is good if you want other contributors to add content they believe works with your board’s theme. This is a great way to increase engagement and interaction on your profile.
Build an Audience
You can use Pinterest to build a community and reach your target audience. With a Pinterest community, you can count on your followers and fans to interact with your boards, engage with your content, and make their way to your website, driving traffic in the process. There are millions of people who use Pinterest every month. By treating your Pinterest board as a two-way street through which you can interact with and engage with users, you can build a loyal community of Pinterest users who may become customers as well.
Pinterest Drives tons of Traffic
If you rely on your website to fuel your sales and marketing, you need to generate traffic in order to increase leads or sales. Pinterest is a great tool for increasing links back to your website, driving more traffic. In fact, early research indicates that Pinterest is even more effective at steering traffic back to a website compared to other social media sites, even Facebook. You can share URLs in your profile as well as on your Pins and boards. For example, you may choose to post content with a link to your email sign up page, “About Us” page, or blog
Pinterest Converts More Browsers into Buyers
What’s unique about Pinterest compared to other social media platforms is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert into leads or sales faster than any other social media sources. By integrating Pinterest on your website, you’ll be able to easily drive traffic from one of your web pages directly to your Pinterest profile so your leads and customers can begin viewing your content in seconds.
Pinterest is a powerful marketing tool with the ability to help you organically increase brand awareness, boost conversions, increase sales, and create long-lasting relationships with your target audience.
Ready to start using Pinterest in your digital marketing strategy? Bad Rhino can help!