If you’ve ever had your Facebook ad account disabled, you know that gut-wrenching panic feeling that follows. When this happens, the first step is to realize that your Facebook ad account could be shut off for a myriad of reasons. In this blog, we’re sharing what Facebook states are the two most common reasons a Facebook ad account may be disabled and some steps you can take to restate your account.
If you’re currently working through a disabled Facebook ad account or business manager, feel free to contact us and we may be able to help.
Let’s take a look at the two most common reasons why ads get disabled according to Facebook.
1. Creative is being flagged.
If you’re putting too much text in your photo, Facebook will flag it. Facebook will let ads run with more than 20% of text on an image, but it will be considered a lower quality ad. If your account is doing this repeatedly on advertisements, it will result in a lower quality score.
2. The copy on your ad doesn’t adhere to their advertising policies.
Facebook’s advertising policy states:
“Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes. Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes.”
It’s important to note here that you might be selling a product that has entered the political or controversial space and while you may not be directly putting ads out there of this nature, Facebook might deem it so and reject your ads.
Bottom line: If you’re consistently running ads that Facebook sees are low quality or borderline disrupting the advertising policies, they will screen your page as low quality. This will result in rejected ads and disbaled ad accounts.
Here’s what to do when Facebook disables your ad account.
1. Assess your account and the ads you’ve created.
Are they complying with Facebook’s rules and regulations? Take a thorough look at your copy, image style, links, and call to actions. Sometimes Facebook won’t like the landing page of the links in your ads. And sometimes, it can just be a fluke.
2. Request a Review of Your Ad Account.
If you’ve looked at your ads and you think they are complying with Facebook’s standards and policies, you should request a review of your ad account here.
3. Request a Review of Your Business Account.
If your business manager account was the account that was disabled from advertising, you can do the same thing here. Request a review of your restricted account and see what Facebook is having issues with.
4. Create a separate account with a seperate pixel and start running your ads there.
This will let you keep the marketing wheel turning while Facebook reviews your disabled account. This will also show google that you’re a reliable brand and may prevent future mishaps.
In closing, Facebook disables ad account for all sorts of reasons and sometimes it can be hard to figure out exactly what you’ve done wrong. Also, it’s important to keep in mind that Facebook doesn’t typically resolve issues quickly, especially if you have been in the wrong. It can take weeks or months to hear back once you’re in the review process.
Contact the Rhino Facebook experts for more information on how to get your ad accounts back up and running.