Google Shopping gives consumers the options to see product options from numerous retailers all in one location. It has been a popular and widely used feature by advertisers. Now, just in time for the holiday season this year, Google is adding new shopping assistance tools.
Google is beginning to integrate promotions into product search results to assist shoppers in finding deals and discounts without having search for more information. They are even adding a “coupon clipping” feature that allows you to copy a promo code so you can easily use it at checkout as shown below.
Another important thing to take note of is that you do NOT have to be in the Google Shopping tab to utilize these new features. A shopper will be able to view products from different retailers, compare prices, and view promotions right on the Google results page. So, what does this mean for businesses?
Businesses must keep a much closer eye on their competitors and what sales they may be running for their products. Consumers already tend to compare prices, and now Google has made it much easier to do so. In order to stay competitive, especially around the holidays, brands may need to offer better promos for their products. Businesses must also ensure that they are registered with Google to maximize Google Shopping features. If you are unsure of how to get your Google Business Profile started, read our short blog to assist you.