A bar’s social media channel is typically where many first impressions are made on potential customers. A majority of customers will turn to social media to view menus, happy hours, and just the overall environment that your bar may have to offer. If they don’t like what they see on your social media, odds are they won’t make the trip to your bar. So, if you do not feel confident that your social media pages are bringing customers in, you may want to examine different ways to improve your social media strategies. Learn about some of the ways to help gain customers for your local bar on social media below.


Add Your Personal Touch

Your social media account should represent your brand and the personality you want your bar to have. Just like the décor you have or the drinks you serve, your social media pages represent the type of bar you are. Find unique ways to highlight your bar’s personality through photos, videos, captions, and more. A basic bar social media page won’t get you very far in the way of attracting customers, so the more you differentiate yourself from the pack, the better your social pages will perform. Creating an atmosphere both inside your bar and on your social pages can help you retain the customers you’re looking for.



Offer Games or Themed Nights

More often than not, customers are looking for more than just a drink when going to a bar. They look for places that offer an atmosphere to socialize, relax, and interact with both friends and new people. Games, discounts, or themed nights at your bar can drastically help attract new customers in and maintain regular customers as well. If you have an outdoor space, games like corn hole are great, inexpensive ways to intrigue customers. Inside, you can add simple games like darts, Jenga, and more to give customers fun ways of socializing while having a drink or two at your establishment.

Themed nights or events can also help bring customers in, especially on weeknights when business may be slower. Some popular themes and events among bars include…

  • Trivia Night
  • Bar Olympics
  • 80s Night
  • Hawaiian
  • Pajama Day


Highlight Customer Reviews

New customers will rely heavily upon customer reviews and word-of-mouth when deciding which bar to go to. While your reviews may be listed on your website or on Google, make sure that you are publishing them on social as well! Canva offers a variety of templates like the ones shown below for you to advertise your customer testimonials.


Post About Any Special Menu Items

Everyone loves a good Taco Tuesday! Weekly or occasional special menu items are a great way to attract new customers. For example, Niko’s Neighborhood Bar, a local bar located in Hernando, FL, offered Philly Cheesesteak Friday’s that ended up being a big hit with their customers! Even if you do not serve food, a signature drink is another way to build a strong customer base. Whether it is food or drinks, be sure to publicize these offerings on your socials to intrigue new customers and remind returning customers.


If you want to learn more about how we helped Niko’s Neighborhood Bar transform their social media, read our case study here.