Remember when you made 2024 the year to finally take control of your Landscaper Marketing Strategy to gain more leads and Landscaping Customers? How’s it going? If you’re swimming in leads and you’ve witnessed the needle move, kudos on your Landscaping Marketing! If you’re feeling stuck in the mud, we have 13 ideas here to help kick start you in gaining more Landscaping leads.
One thing we’ve learned over 14 years of business is that regardless of how long your landscaping company has been around, you must diversify your landscaping marketing. When you do this, you’ll see the following happen:
- Interest from your local customers increases and you find consistency in Landscaping Marketing Leads
- Repeat customers and a growing list of referrals for your business
- A more predictable Landscaping business throughout the seasons.
Join us in this blog as we share a number of highly efficient strategies to generate new Landscaping customers. Ready to jump in? Let’s go!
1. Start with your Website to get More Landscaping Customers
Is your website easy to navigate? Can visitors easily find your contact information when landing on your landscaping website? What kind of impression does your site leave on first-time visitors? Answer these questions from a customer’s perspective. If you find any shortcomings, it might be time to consider a new and improved landscaping website.
Here are some critical areas your website should cover to attract potential customers:
- Clearly showcase the full range of landscaping services you offer.
- Specify the areas where your team provides landscaping services.
- Highlight any local landscaping awards, accolades, and years of experience your company has.
- Provide a simple and accessible way for customers to reach out to you.
- Convert website visitors into high-quality landscaping leads.
If you can accomplish all of the above while ensuring it’s easy for customers to contact you about their landscaping needs, you’re already ahead of the curve.
2. Leverage Pay-Per-Click (PPC) and Search Engine Marketing (SEM) for Landscaping Leads
PPC and SEM campaigns are essential for landscaping business marketing strategies, consistently proven to generate high-quality landscaping leads and promote business growth. While Google remains the dominant search engine, don’t overlook the potential of Bing.
Why should you invest in PPC and SEM strategies for landscaping leads? Firstly, for every $1 invested in Google Ads, businesses typically see a return of $2. Additionally, visitors who arrive on your website through PPC or SEM are 50% more likely to convert.
If you lack experience in running PPC and SEM campaigns for your landscaping business, we’re here to assist. Let’s schedule a time to discuss how we can help you optimize your online marketing efforts.
3. Bring Your Landscaping Leads Back to Your Website with Retargeting
Not all homeowners who visit your website will hire you with just one click. As potential landscaping marketing leads search for landscaping companies, you want to ensure they see your brand everywhere they go. Retargeting is a powerful landscaping marketing strategy for generating leads.
Have you ever noticed that certain brands seem to follow you around on social media, banner ads, and other platforms? That’s retargeting in action. The more you engage, the more you’ll see their content and ads.
Effectively gaining landscaping customers through retargeting requires strategic planning and ongoing optimization to maximize results for your business.
4. Set Up Social Media Marketing Channels For Your Landscaping Business
A social media community can be a powerful tool for landscaping business owners. We recommend creating a landscaping Facebook strategy, along with LinkedIn and Twitter. Focus on these key categories:
- Reviews/Testimonials: Share real reviews from your landscaping customers (you can keep their names anonymous if needed).
- Landscaping Blogs: Writing blogs is an excellent way to educate customers and boost your landscaping SEO.
- Videos: Create short 30-second to 1-minute videos to address common questions or showcase completed landscaping projects.
- Company Updates/News: Keep your customers informed about what’s happening at your landscaping company, whether it’s exciting news or introducing new team members.
To generate landscaping leads on social media, aim for 2-3 posts per week.
Why do you need a landscaping social media presence? When potential customers visit your website, one of the first things they’ll do is check your social media profiles to learn more about your company. You want to ensure that you’re easily discoverable and that your social media presence paints the right picture. Your landscaping competitors may not have a strong presence on social media, giving you a significant advantage.
5. Run Social Media Ads To Quickly Build Awareness
Social advertising for landscaping leads can be a powerful tool to reach your target audience and boost visibility for your company. One major advantage of social advertising is its capability to target specific demographics. Landscaping businesses can customize their ads based on factors like location, interests, and online behavior to hone in on homeowners and business owners who may require landscaping services.
A strategy to consider for quick data and testing is to allocate small ad budgets to boost your social media content. As you gather data, you can adjust the audience and creative elements to identify the most effective ad for landscaping marketing leads. This approach can provide valuable insights to optimize your social advertising efforts.
6. Don’t forget about SEO for Landscaping Leads
The importance of Search Engine Optimization (SEO) for landscaping leads cannot be overstated. As homeowners search the internet for landscaping companies, having a strong online presence is crucial to ensure that your landscaping business appears prominently in their search results.
SEO serves as a strategic roadmap to boost the visibility of your website on search engines, making it more likely for potential customers to discover your landscaping services. For landscaping companies, being easily found online is essential, especially as homeowners seek assistance with their landscaping needs.
How crucial is SEO for landscaping companies? Consider this: How many search results do you typically review before clicking or entering a new search phrase? Most people focus on the first 10-15 results or move to the second page at most. If your landscaping business isn’t on that first page, it’s almost as if it doesn’t exist in the eyes of potential customers.
We recommend conducting a quick search on Google right now using phrases you’d want homeowners to find your website for. Do you appear on the first or second page? Do you appear at all? If you’re not satisfied with the results, it might be time to reach out to an agency like Bad Rhino for help with your landscaping SEO.
7. Join your Local Chamber of Commerce
Establish your company as the go-to landscaping provider by networking at local events and becoming a member of the Chamber of Commerce. This strategy not only enhances your landscaping digital marketing campaigns but also strengthens connections with potential customers you meet at networking events who will likely engage with your online presence.
Building relationships with other small businesses and local professionals allows you to become a valuable source of referrals for their business, fostering a reciprocal exchange of referrals that benefits everyone involved. This networking approach contributes to a robust community presence and strengthens your landscaping business’s reputation as a trusted provider in the area.
8. Google Business Profile for Landscaper Marketing is Critical
When you search Google for local services in your area, you’ve probably come across Google Business Profiles in action. These results appear on a map and provide key details about a business, such as their website, reviews, contact information, and location on the map.
For individuals seeking a landscaping company, a local Google search is typically their initial step. Will your business appear on the map where only three landscaping companies are displayed? Can potential customers easily find your website and contact information? If not, they may move on to your competitors.
Bad Rhino can assist you in optimizing your Google Business Profile for landscaping leads. Reach out to us if you’re interested in learning more about how we can help.
9. Answer Every Review, Comment, or Private Message
Remember that every public comment and review is visible to everyone. Taking the initiative to respond to each of these interactions demonstrates to potential customers that you are attentive and transparent, with nothing to hide regarding your landscaping business.
While it may require some time and effort, responding promptly to every comment, message, and review is essential. Consider it not only as addressing the individual customer but also as showcasing your responsiveness and openness to all prospects and previous customers.
When people observe your dedication to engaging with feedback, prospective clients are more inclined to reach out with private messages and comments, opening up opportunities for new customers to discover your landscaping services.
10. Get Landscaping Marketing Leads through GeoFencing
You can set up ads through a GeoFence campaign, targeting the specific service areas where your Landscaping company operates. When you do this in conjunction with your Landscaper social ads, google ads, and mailers, this becomes all that more powerful.
We can talk in much greater detail about GeoFencing for Landscaping companies and the power that comes with it. Just let us know if you have questions and let’s talk about your Geofencing strategy.
11. Use Nextdoor to build a Local Presence
Have you used NextDoor, the popular app that connects neighbors and neighborhoods for local tips, service recommendations and more? Many local businesses are found through NextDoor, including Landscaping companies.
If you’re a landscaping business owner, it’s beneficial to contribute to local conversations by providing advice and directly engaging with individuals seeking landscaping services through your landscaping marketing.
The objective is to be helpful and actively participate in discussions to promote your landscaping company. While not every conversation may be landscaping-focused, being the first local contributor on platforms like NextDoor can significantly boost your landscaping business’s visibility and credibility.
12. Use Direct Mail to gain Landscaping Leads
Direct mail is an ideal complement to your landscaping digital marketing efforts. By targeting the same geographic areas, you can enhance brand visibility and recognition among your customers. Our experience shows that utilizing both strategies helps your audience become familiar with your brand and positions you as their top choice for landscaping services when the need arises.
13. Start a YouTube Channel for Helpful Landscaping tips
Homeowners LOVE those DIY tips, especially those quick tips that make a huge difference in their lawn, patio, backyard, etc. Do you have the ability to take short videos of your projects or Landscaping tips? Your leads are looking for someone that’s helpful and a company they can trust in their process. Many of them will start by going to YouTube to find quick and helpful videos to guide them. This is where you can win them over by offering helpful advice. Once they take your advice, they’re going to need someone at some point to help them in a larger project. That’s where you come in.
Create a series of short 30-60 second videos to cover those quick tips. You can start with your iPhone and then later move into a production of content if you want to elevate your presence further on the channel.
These videos can be added into your social media channels and even to your Landscaping website to help educate customers and remove any hesitation in their deciding process. This is a super powerful strategy to add to your Landscaping Marketing.
Do you need help implementing any of the Landscaping Marketing strategies above? Contact Bad Rhino for a free consultation!
