Yesterday, Bad Rhino joined four of the top Philadelphia social media agencies at the Independence Visitors Center for a morning of discussion around social media trends, metrics, best practices and more. Once again, join us in thanking Philly Ad Club for making #AdClubSocial a huge success!
Our own Marty McDonald was one of the five panelists to speak. As you would expect, Twitter was abuzz and #AdClubSocial was even a trending topic in the Philadelphia region. Here’s a quick look at a few of the highlights from Marty’s presentation as told via Twitter:
Here at the Philly #adclub waiting to see @martymjm talk about #socialmedia. #adclubsocial pic.twitter.com/2tGRnnCEHo
— Bad Rhino, Inc. (@BadRhinoINC) May 28, 2015
.@martymjm stresses understanding how #socialmedia contributes to #website conversions. It should relate to #businessgoals. #adclubsocial
— Garfield Group (@Garfieldgroup) May 28, 2015
Don’t Half A$$ it, Whole A$$ it. – @martymjm. Yup, that’s all the advice I need. #AdClubSocial — Ralph Pierre-Louis (@ralph238) May 28, 2015
https://twitter.com/keldelaney/status/603919937187532800
most important trend: understand measure/define social traffic and converts to website. @martymjm #AdClubSocial
— Jessica Corcoran (@thejessness84) May 28, 2015
Social = glue that holds the other marketing pieces together –@martymjm of @BadRhinoINC #AdclubSocial @PhillyAdClub pic.twitter.com/zF1k9sRCEV
— Christina Cassidy (@ChristinaCass_) May 28, 2015
Social is the glue to tie into all other marketing. @MartyMJM @PhillyAdClub#AdclubSocial
— ggklein (@ggklein) May 28, 2015
use social media to connect marketing dots, supporting efforts. @martymjm #AdClubSocial
— Jessica Corcoran (@thejessness84) May 28, 2015
@martymjm @BadRhinoINC successful approach to social media is how you connect the marketing dots #AdclubSocial
— Philly Ad Club (@PhillyAdClub) May 28, 2015
Biggest piece of #SocialMedia is to determine business goals and what you want to get out of them. @martymjm #AdClubSocial #KeepLearning
— Dudnyk (@DudnykHealth) May 28, 2015
Bad Rhino was honored to share the stage with four other Philly social media professionals, and we invite you to connect with them as well:
- Erin Auci, Brownstein Group
- Cass Bailey, Slice Communications
- Jeff Gibbard, True Voice Media
- Matthew Ray, Chatter Blast Media
Once you do that, also read a few of the many tweets that captured the key points of their #AdClubSocial presentations. Some will make you laugh, but they will all make you understand what social media means to businesses in 2015.
Fab morning spent learning & laughing with this fine panel of speakers. #adclubsocial #breakfastclub pic.twitter.com/R3bPGKh1rt
— Regina Liu (@reginadliu) May 28, 2015
Interesting stuff this morning at #AdClubSocial Thanks to @cassapedia @erina58 @jgibbard @martymjm and @matropolis — John Morris (@john_w_morris) May 28, 2015
Underlying theme of the day: start with business goals. #AdclubSocial @erina58 @cassapedia @jgibbard @martymjm @matropolis
— Harmelin Media (@harmelinmedia) May 28, 2015
.@erina58 great #socialmedia listening insights: sentiments sometimes > engagements. "Surprise and delight" audiences! #adclubsocial
— Garfield Group (@Garfieldgroup) May 28, 2015
https://twitter.com/keldelaney/status/603911608528707584
Relate your social media messaging to other relative, timely content happening in the world–@cassapedia #AdClubSocial
— PHL Visitor Center (@PHLVisitorCntr) May 28, 2015
How you going to measure effectiveness of achieving business goals. @cassapedia @PhillyAdClub#AdclubSocial
— ggklein (@ggklein) May 28, 2015
"look BEYOND what [we] are talking about!" – wisdom from @cassapedia @SliceComm @PhillyAdClub #AdclubSocial
— Erin Auci (@erina58) May 28, 2015
Be like @kanyewest, but don't be like @kanyewest. @jgibbard's #socialmedia advice at #adclubsocial @PhillyAdClub #NailedIt
— Alexa Hunt (@Alexa__Hunt) May 28, 2015
https://twitter.com/keldelaney/status/603917436069478400
Don't just focus on the platforms. You need process, technology and culture. @jgibbard #adclubsocial
— Tag Strategies (@TagStrategies) May 28, 2015
"Engagement is not everything. There is so much to social and we need to take a more holistic approach." @jgibbard #AdClubSocial
— Merz (@MerzBranding) May 28, 2015
https://twitter.com/EmilyLupinacci/status/603922832121307136
Need to be listening to things that have not happened yet. @matropolis @chatterblast @PhillyAdClub#AdclubSocial
— ggklein (@ggklein) May 28, 2015
How to navigate social monitoring tools? @matropolis says active listening–NOT passively monitoring every single mention. #AdClubSocial
— PHL Visitor Center (@PHLVisitorCntr) May 28, 2015
Would you like to see Marty’s entire presentation for yourself? You can view it right here:
