ON THIS DAYThe third party app Time Hop, has found itself a huge competitor. Social media powerhouse Facebook has announced the launch of On This Day.

The addition to Facebook will grant users “a new way to look back at things you have shared and posts you’ve been tagged in,” as stated on Facebook Newsroom.

On This Day will show content that the user either posted, shared or was tagged in on that day in the past. This new feature is only able to be viewed by the account that its linked to, which gives the user the ability to chose if and what they’d like for their friends to see they did on that day in their history of Facebook.

Users can get to your On This Day page by clicking on its bookmark or keeping an eye out for it on their News Feed and subscribe to notifications.

Good ol’ Facebook just making #throwbackthursdays easier and easier.