Facebook wants to show business owners that their data is consistent and up-to-date by removing memorialized and deactivated profiles from Pages’ like counts, according to a Facebook for Business post.

Facebook acknowledges that pages will see “small dips” in likes over the next few weeks, but also emphasizes that these changes will be beneficial. The company states that the two main benefits of this change have to deal with keeping data consistent and giving businesses up-to-date insights on those who like their page.

Pages for businesses are already extremely valuable, and Facebook believes this change will help magnify that claim.

Business Owners: What are your thoughts on this story? Do you have any concerns about what Facebook is doing?