Frozen Yogurt and I have always had a nice relationship, but lately, the delicious treat has become a much bigger part of my life. Bad Rhino has recently landed a contract to manage social media for a Philadelphia Frozen Yogurt shop called So Fun! Frozen Yogurt.
For the most part, researching campaigns, strategies, and the actual client has been both interesting and tasty. However, a few days ago I found myself frowning when conducting my FroYo research. I had stumbled onto a Facebook page of an apparently lazy Southern FroYo shop. A customer had asked the most basic and popular question that you’ll find on a FroYo Facebook page…
“What are your flavors?”
Maybe their answer won’t be as frown inducing for you as it was for me, but I’ll display the screenshot and let you be the judge.
Not completely sure why customer sent a thank you response considering they were basically brushed off. Seriously, how lazy can you be? A simple 3 second copy and paste isn’t asking much and the extra effort would leave the customer feeling love from their favorite FroYo shop, which is invaluable. Sadly, this local shop just misses the mark and fails to provide smiles outside of their shop.
Posting flavors weekly or even bi-weekly is low hanging fruit for a business like this. Not only is it EASY to post, but it’s the exact content that entices customers to visit the shop, spend money, and enjoy yogurt. That’s the idea here, right?
Here are more social updates that are musts for yogurt shops:
- Nutritional facts about popular flavors
- Asking the community what their favorite flavor or topping is
- Posting pictures of of the inside of the shop
- Posting pictures of freshly made customer yogurt creations
- Staff picks of the day/week/month
- Daily contests for free or reduced yogurt
- Responding to EVERY comment or question from the community
- Updates when flavors run out or when new flavors arrive
- Messages during peak or dead times to entice community members to stop in and enjoy a treat
