What is Instagram Collaboration?
The Instagram Collaboration feature, also known as Instagram Collabs, is a new feature on Instagram that allows you to co-author a post or reel. The post will then be displayed on both co-author’s accounts, without both having to physically go through the process of posting it. Instagram Collab’s are aimed towards businesses, influencers, and creators, but any public account has access to the new feature. Posts that use the collab feature share views, likes, and comments, so it seems that it will be a useful feature for businesses looking to expand their audience on the platform.
How Do You Use Instagram Collabs?
It is very quick and simple to use the collab feature on Instagram. You will create your post as normal on the app, and then tap the “Tag People” button. Once you’re there, you will now see an “Invite Collaborator” option as well. From there, you can tag one other account to be the co-author of your post or reel. After you post, the person you invited to be a collaborator must accept your invitation in their DMs before it is shared on their feed and their username is displayed as a co-author.
How Can Instagram Collabs Help Your Business?
Instagram Collabs can be a great way for your business to expand your reach, increase your audience, and engage with different communities on the platform. Instagram has given businesses the opportunity to reach new audiences within the click of just a few buttons. Not only do you increase your brand exposure, you’re also building more trust with your customers. Having a collaborator on your posts is like a testimonial. Another business, influencer, or average joe being the co-author on your post is showing your followers that another business or person trusts you and has a strong enough relationship to work with you or use your products.
Instagram Collabs can really help get your brand and product out there, but if you need any assistance with your digital marketing strategies, contact Bad Rhino!
