There are over 2 million companies with company pages on LinkedIn. Yet there are around 30 million businesses in the United States alone. If you’re not using LinkedIn Company Pages, my infographic below should give you an introductory guide to setting up, and starting up, your business presence on LinkedIn. Now you must be asking, why should I be on LinkedIn? When you browse your Facebook newsfeed, you occasionally stumble upon messages from companies you’ve liked. When you’re tweeting away on your phone, you’ll retweet a brand message that stands out to you. But if you’re on LinkedIn, the only time you go to a company page is if you are seeking information from that company. You want the most recent information and want to be educated on that business. As a business, that means you can occasionally update this network with the comfort of knowing that nobody is stalking your page everyday. But when visitors do come, they are genuinely interested in your latest blog post, offer, or announcement. This network requires minimal work, but authentic reward. Now here’s how to set your page up!
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