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3 Examples of Successful Pinterest Contests

UPDATED November 4th, 2023

Maybe you’ve tried contests on Instagram and Facebook, but have you ever ran a Pinterest Contest? With 5 billion searches on Pinterest each month, it may be time you tested this platform if you haven’t already.

In this blog, we’ll share a few successful Pinterest Contest ideas for you to test.

Pin 2 Win Pinterest Contest

Pin-to-win contests involve participants selecting one or more images from your selection and repinning them for a chance to win. This is an effective method to boost your brand as it encourages your audience to share your content with their followers.

To comply with Pinterest’s rules, it’s important to provide a range of image choices that users can pick according to their preferences. This can be achieved by curating a Pinterest board containing the images for entrants to select from.

In this particular Pinterest contest, participants are prompted to assemble a Pinterest board centered around a specific theme. It’s advisable to request participants to pin a couple of your images while populating the remainder of the board with pins from other sources.

User-Generated Content Pinterest Contest

User-generated content (UGC) Pinterest contests require participants to pin images in accordance with designated guidelines, using a designated giveaway hashtag.

These contests present an excellent opportunity to highlight how your customers utilize your products. For instance, home design brands can request participants to share photos of their product use in their homes, while fashion brands can gather images of users showcasing their latest clothing line.

To boost the volume of submissions, consider sourcing photos from various platforms instead of exclusively relying on Pinterest.

Feedback and Comment Pinterest Contests

Feedback and comment contests are straightforward. Users simply need to leave a comment on your pin to enter and potentially win.

This type of contest serves as a great means to gather insightful feedback about your business. For instance, you can inquire about the most popular products, which items users would like to see next, tips for product or service usage, and more.

While entry is hassle-free for users, these contests typically do not provide options for collecting email addresses or incorporating multiple entry methods.