Screen Shot 2015-05-21 at 9.10.16 AM

According to Buffer, Pinterest is now making it possible for businesses to build or increase their presence on social via the introduction of scheduling and measuring pins.

Pinning is a strategy that has been known for a while to increase web traffic and general exposure for brands. In order to increase the odds of reaching a bigger demographic, Buffer is now partnering with Pinterest in order to make it easier for companies and businesses to pin things more often and more consistently.

This new feature allows Pinterest users to schedule what they post like other social media platforms are now allowing users to do. Users are also able to track their Pins, along with the likes that they receive. Pinterest is also integrating other social media platforms to their website such as Facebook, Twitter, and LinkedIn, a move that should be seen in a positive light by marketers everywhere.