As an outdoor enthusiast, we all belong to a group of pages on social media that produce great content, products, and tips. In the blog, we are highlighting the top 5 Fishing brands on Social Media and what they do well. 

Mystery Tackle Box

Mystery Tackle Box by Catch co is the king of fishing content. Taking the time to walk their social pages we highlight what makes them different from the rest. 

Mystery Tackle Box along with its partners developed a brand personality through Karl VonDibble. Consumers connect with Karl’s personality through videos and memes. Having a face or face for a brand allows you to build that connection with your audience. Not every outdoor brand needs a dedicated face but every brand should be leveraging influencers to generate user-generated content. Find out how to incorporate user-generated content into your digital marketing strategy. Creative Idea: User-Generated Content

Googan Squad 

The Googan Squad got its start from a group of independent YouTubes who grew a fishing empire. The group consists of Robert Terkla (LunkersTV), Jonathan Barzacchini (Jon B.), Michael Hsiao (1rod1reelfishing), Andrew Flair (Flair), and Alex Peric (apbassing). With a combined subscriber count of over 8.5 million on Youtube, it is no surprise that The Googan Squad is incredibly efficient at leveraging video content on social media. 

Here are a few ways the Googan Squad uses Instagram Reels in their Social media strategy:


Discount Videos

User-generated content:


Tackle Warehouse

Tackle Warehouse is one of the biggest eCommerce fishing retailers in terms of visits. However, there is one aspect to their social media content that is unlike any other in the industry. Tackle Warehouse incorporated long-form videos on its Instagram and Facebook. Long-form videos are defined as 10+ minutes long. This type of content is the optimized content for Youtube, but Tackle Warehouse uploads Long-form videos to their Facebook and Instagram accounts. Tackle Warehouse teases these long-formed videos with short 20-second videos weeks before they launch. For example, check out this short 20-second trailer.

Berkeley Fishing

Berkeley Fishing has been around since 1937. As a fishing company that has been around since the 30s, it is amazing to see how they are changing and adopting new social media strategies. At the time of writing this blog, Berkley Fishing and many other brands are running a joint giveaway with Hook and Barrel called Pimp My Summer. Joint giveaways are amazing to gain emails, social media followers, and give back to the people that follow your brand. Check out the full prize list for the Pimp My Summer giveaway here

Major League Fishing 

Major League Fishing mastered the art of live updates on social media. Quick live videos give their followers an inside look at the action. For example, this quick video from @wheelerfishing is a great example of how live update videos should look… quick, to the point, and unscripted. As video content is developing and software to make high-quality edits is evolving, we are starting to see raw, unedited, unscripted videos perform very well.  

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