Adam Orth is now out as Microsoft’s creative director following a series of negative tweets directed at users about a new Xbox feature.

While it has yet to be announced, wide speculation dictates that the next Xbox will feature an “always online” constant Internet connection, which has not been well-received by users. Orth, a proponent of always-online gaming, responded to users by saying that “people should definitely get with the times” and “deal with it,” even tweeting a picture of President Barack Obama with a “deal with it” caption.

Orth had resigned earlier in the week from the post that he had held for just over a year, and has since protected his tweets. Microsoft has also issued an apology for his actions, stating “We apologize for the inappropriate comments made by an employee on Twitter yesterday… and have no further comment on this matter.”

Orth’s Twitter spat serves as a lesson in the use of social media while working on a significant project – it’s okay to have a personal opinion on what you’re working on, but it’s within the best interests of yourself, the company and the consumer to keep this opinion off of social channels.