Twitter has announced that it’s shutting down its standalone short-form video app, Vine. TechCrunch says, that nothing is changing immediately- the website and apps will remain online for the near future and users will be given a chance to download their Vines before the official closure.
Vine started off strong in 2012, becoming No. 1 app on the Itunes store only six months after joining the company. At one point, Vine had more than 200 million active users yet it struggled to maintain traction which a steady decline in popularity in recent months.
Twitter has been recently focusing more on its Periscope product and live streaming rather than the short lopping video service Vine. This announcement was not full on the explanation as to why the app will shut down. It is still unclear at this time how long the site will live on, given Twitter’s plans.
