What is Google Business Profile?

Google Business Profile (GBP), formerly known as Google My Business, is a free tool that Google offers to businesses so that they can control how they appear on Google Search, Google Maps, and Google Shopping.

GBP helps you establish a presence for your business and helps you provide information about your products or services. Your GBP includes a variety of information and may look something like this…

Google Business Profile

As you can see, you can add a location, phone number, website, available services, store hours, and so much more. GBP is essentially where customers should be able to retrieve all the information they may need about your business. Now, you may be thinking that customers can get all this information directly on your website or elsewhere. So, why do you need a GBP?


Why Do I Need a Google Business Profile?

Your GBP is like a dating profile. It’s your business’ first impression to potential customers and helps customers determine if they want to “swipe right” or move on to the next business.  As noted above, GBP allows you to provide information about your business and connect with customers without them having to go directly to your website. The free tool can help you turn the people that find you on Google into customers.

Google Business Profile

Your Google Business Profile may help you…

  • Increase Visibility on Google
  • Gain More Trust and Credibility
  • Share Business Information
  • Connect with Current and Potential Customers
  • Highlight your Best Products or Services
  • Increase Traffic Back to your Website
  • And So Much More

Without a GBP, customers are going to have a much more difficult time finding your business online. It is a completely free tool that Google offers, so as long as you keep your information accurate and up to date, then there is really no harm in creating a GBP. So, it’s time to roll up your sleeves and get to work on creating your Google Business Profile!


If you are in need of some assistance, contact us at Bad Rhino!