Put simply, if you’re brand has a decent Twitter following and you’re not hosting a regular chat, you’re missing out on a easy and effective form of content marketing. While getting your chat kicked off is no small feat, these 10 tips and tricks should get help get off to a running start. Hold Your […]
Month: March 2014
The Early Adopter Effect and It's Implications for Non Mega-Brands
A few weeks ago I read an interesting study by Business Insider about brands that “get there first” (so to speak) when it comes to new social networks. They found that there’s a positive relationship between being an early adopter and a brand’s audience size. Basically, the brands who created their profiles on a new social […]
3 Reasons Your Brand Needs Social Media
Let’s get real for a minute. If your business is not on social media yet, you’re already failing pretty badly. Yes, it’s true that not all social media platforms are right for all businesses, but if you are not at least on Facebook and/or Twitter, I don’t even know what to say to you. However, […]
Increasing Engagement Through Content Marketing: 4 Questions to Ask Yourself
Jay Baer states that a “lack of chatter isn’t a reason for your company to remain on the sidelines. Rather, it’s a signal that you need to make the first move.” Your content communicates with your followers and customers. Is your audience hearing from you on a consistent basis? If so, then you’ll be hearing […]
7 Ways to Promote Your Twitter Chat Like a Boss
You’ve decided to take the leap. You’ve gone from tweeting on your own, to joining Twitter chats (or whatever you like to call them), to deciding to host one on your own or on behalf of your company. It’s a big leap. A lot more goes into a successful Twitter chat than most people realize. […]
Keyword Planning for Facebook Advertising: Alternatives to Google’s Keyword Tool
Without a keyword plan, it’s hard to plan any online marketing or advertising initiative — nearly impossible. Inbound marketing, on Facebook or any other site, depends upon solid SEO, which is based on strategic keyword planning and usage. Content still matters, but if the right words aren’t used in that content, words and phrases that […]
Surprise! From Hidden Camera to Viral Video Sensation
If you weren’t raised on the moon, chances are you’ve seen hidden camera shows, such as Punk’d, Spy TV and, of course, Candid Camera. These semi-staged shows entertained millions by pranking or surprising an unknowing participant- catching the whole affair on camera. In several markets, especially the entertainment industry, ‘candid’ videos have emerged as a […]
Bad Rhino Presents: Social Media in Business at the Chester County Chamber of Commerce
Take a look at our full presentation on SlideShare: Social Media & Why it Matters, Part 1- Chester County Chamber of Commerce . Part 2 of Bad Rhino’s “Social Media & Why it Matters” presentation will take place on Thursday, March 27. We will be sure to provide you with full details as the time […]