Month: September 2014

The Importance of Having a Risk Management Plan in Place 

  #484714983 / gettyimages.com Managing your business’ online presence involves more than just managing your social media sites and online communities. Keeping an eagle eye on all online mentions is important and can be a daunting task. When you leave your house for an extended period of time, you take the necessary precautions to make […]

Social Advertising: Say It Again and Again, but Say It Differently

#475967797 / gettyimages.com When it comes to getting your message across in advertising, we know we need multiple touch points. Your prospective customer/client needs to hear your message over and over. But when it comes to social media, your message needs to be different. And I’m not referring to your various blog posts. I’m thinking […]

How Un-Flashy Companies Can Have Great Social Media

  Let’s face it: when you sell a fun product, like cars or pizza or clothing, it’s not too hard to have fun social media accounts. You can talk about the latest apps that can be integrated with your car’s stereo system, or send out a coupon for a two-for-Tuesday deal on pies, or tweet […]