Countless social media platforms and inbound marketing strategies can make it hard to maintain brand consistency across all formats. Without brand consistency, you may cause confusion amongst your potential and current customers and/or viewers. As you may know, it’s important to claim usernames across all social media platforms with your brand name. In doing so, […]
Tiffany Winbush is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service […]
Unless you’ve been living under a rock for the past few years, you probably know that social media has become immensely popular and relevant to the way companies do business. It’s becoming necessary for businesses large and small to have an active presence on social media sites. These sites allow companies to engage with consumers […]
Put simply, if you’re brand has a decent Twitter following and you’re not hosting a regular chat, you’re missing out on a easy and effective form of content marketing. While getting your chat kicked off is no small feat, these 10 tips and tricks should get help get off to a running start. Hold Your […]
Jay Baer states that a “lack of chatter isn’t a reason for your company to remain on the sidelines. Rather, it’s a signal that you need to make the first move.” Your content communicates with your followers and customers. Is your audience hearing from you on a consistent basis? If so, then you’ll be hearing […]
You’ve decided to take the leap. You’ve gone from tweeting on your own, to joining Twitter chats (or whatever you like to call them), to deciding to host one on your own or on behalf of your company. It’s a big leap. A lot more goes into a successful Twitter chat than most people realize. […]
Last month, Facebook introduced Trending to its News Feed, allowing users to see top stories in pop culture, sports, politics, news and more. Now, a new feature has been introduced that can supplement Trending in connecting users with what’s going on in the world. When one page tags another page, that post will now be […]
Facebook advertising is more sophisticated than it was a year ago, or even six months ago. When advertising was first introduced to the platform, right-hand side ads were the only option, but now the options are almost endless (at least with the various types they seem endless!). Navigating these different ad options can be tough […]
Kristen Kwiatkowski is a freelance writer based in the Philadelphia area. When not writing about social media and SEO practices, Kristen enjoys writing about local charity events, style and food and wine topics. Follow Kristen on Twitter: @sunflowerdali11. . In today’s business world, marketing is everything. This is especially true in the case of small […]
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