While I’m sure we can all agree that every business should craft their own unique strategy for social media, the beginning and end of all social strategies should all focus on one thing. They must see social media as an opportunity to help customers. Four years ago, the conversation around social media was, “Why do I need […]
Category: Reflections
Analyzing Facebook Messenger’s New (and Free) Friend-To-Friend Payments Feature
Do you ever have a hard time getting money to your friends? Well that will all change with Facebook’s newest enhancement. You can now transfer money through Facebook Messenger. You click on the money symbol and enter your debit card information. Once the numbers are entered, you enter the amount of money you want to […]
Why Your Twitter Strategy May Be Hurting Your Brand
If you’re on Twitter, chances are you fall into one of a variety of categories when it comes to usage. For some it’s a listening tool and a means to gather information on news and trending topics. For others, Twitter is a social platform used for interaction personally or professionally on a daily basis. No […]
How Un-Flashy Companies Can Have Great Social Media
Let’s face it: when you sell a fun product, like cars or pizza or clothing, it’s not too hard to have fun social media accounts. You can talk about the latest apps that can be integrated with your car’s stereo system, or send out a coupon for a two-for-Tuesday deal on pies, or tweet […]