Social media can be both a blessing and a curse for businesses. On the one hand, it gives you personalized and nearly constant access to customers and gives your company a friendly and helpful voice. On the other hand, it’s all too easy for a company or its employees to make a careless mistake that […]
There’s lots of buzz on the Internet about finding and engaging with industry influencers. We see lists of influencers, are encouraged to connect with them, and even strive to become an influencer ourselves. It’s often stressed online, that if you want your company blog to get noticed and talked about, you have to know influencers […]
Christina Philbert is co-owner of bpcp Consulting and is an experienced and passionate non-profit and higher education administrator. While social media has permeated nearly every industry and most brands maintain a presence online, the world of higher education as a whole has shied away from the new social-digital paradigm. Even though colleges and universities are on the cutting edge […]
If you’re at all keeping up with the world of cryptocurrency (gotta love that word), then you’ve probably watched its up-and-downs, including skyrocketing values, friends in bad places (Silk Road), and worldwide rulings across the board. Most of this is related to bitcoin, the favorite virtual currency, but there are a number of virtual or […]
A few weeks ago I read an interesting study by Business Insider about brands that “get there first” (so to speak) when it comes to new social networks. They found that there’s a positive relationship between being an early adopter and a brand’s audience size. Basically, the brands who created their profiles on a new social […]
Let’s get real for a minute. If your business is not on social media yet, you’re already failing pretty badly. Yes, it’s true that not all social media platforms are right for all businesses, but if you are not at least on Facebook and/or Twitter, I don’t even know what to say to you. However, […]
Without a keyword plan, it’s hard to plan any online marketing or advertising initiative — nearly impossible. Inbound marketing, on Facebook or any other site, depends upon solid SEO, which is based on strategic keyword planning and usage. Content still matters, but if the right words aren’t used in that content, words and phrases that […]
If you weren’t raised on the moon, chances are you’ve seen hidden camera shows, such as Punk’d, Spy TV and, of course, Candid Camera. These semi-staged shows entertained millions by pranking or surprising an unknowing participant- catching the whole affair on camera. In several markets, especially the entertainment industry, ‘candid’ videos have emerged as a […]
Take a look at our full presentation on SlideShare: Social Media & Why it Matters, Part 1- Chester County Chamber of Commerce . Part 2 of Bad Rhino’s “Social Media & Why it Matters” presentation will take place on Thursday, March 27. We will be sure to provide you with full details as the time […]
Get occasional Marketing updates about our insights, content, news, and events.