Considering the videos you watch on YouTube, you might not think that it’s the right place for B2B companies to communicate. Isn’t it for videos of cute kittens and babies? But as online video consumption increases, YouTube is becoming a top online destination for everyone, including the B2B industry. Increasingly, video is proving it can engage users much more than […]
Category: Bad Rhino
Social Media in an Hour a Day: You're Being Lied To
We’ve all seen or heard from a social media “guru” (that title in and of itself should scare you!) that your company can achieve social media success in an hour a day or less. I’m here to tell you that’s just plain BS. Can you maintain social media in under an hour a day? Sure, […]
3 Quick and Dirty Social Tips for B2B Marketers
Erica Bell is the Social Media Specialist at Business.com. She also writes on number of topics including online marketing and shares small business tips. You can connect with Business.com on Facebook or Twitter! . B2B businesses are continuing to break into social media spaces. Whether you’re a B2B or B2C business, there is a good […]
The Importance of Marketing Integration
Let’s be honest, marketing as a whole (marketing, sales, PR, advertising, social, etc.) is often treated as a second class citizen by businesses. We are the last place to get budgets and the first ones to lose them, and it’s kind of our fault. We have made things so hard for many businesses to understand […]
Why Thinking Local for Your SEO Strategy Matters
It seems like everything is going local these days. After decades of shipping produce all around the country, local farming co-ops are popping up everywhere you look. It’s cool to “buy local.” In fact, it seems like the closer something is made to where it is sold, the more hip it is. As usual the […]
NHL Team Takes Twitter Crisis Head On
We’ve all done it. That heart-wrenching moment when a social media channel manager realizes a tweet has gone awry. Maybe it was a direct message accidentally sent in the public stream, an update cut short because of an erroneous send, or in the case of the Calgary Flames’ SM Manager — posting an editorial about […]
How the New Jersey Devils Monetized Social Media
Ryan Bright is a sports writer and social media strategist with over a half decade of experience. The Philadelphia-native believes strongly in consumer engagement, hash-tags and hockey fights. Ryan currently freelances for Journal Register Company and CSNPhilly.com, and is seeking a position in the field of Social Media Marketing and Coordination. Connect with Ryan on […]
Is it worth hiring a social media agency?
UPDATED September 22, 2023 Executing social media marketing strategy takes a lot of time, effort and a creative skillset that not every business owner possesses. A small business owner can focus on running their business instead of wasting time and money on their social media efforts, you can let a social media marketing agency take […]
Bad Rhino Social Media Marketing Agency
UPDATE: May 2024 Welcome to the Bad Rhino Blog! My name is Rich DeMatteo and I am one of the Co-Founders of Bad Rhino, Inc. By now you probably have a few questions floating in your head. Questions like: What is Bad Rhino, Inc? What will you find here on the Bad Rhino Blog? […]