One of the craziest things you’ll experience as a social media manager (or entrepreneur taking on the role) is attempting to keep all of the posts, retweets, shares, likes, comments, and connections organized. A lot of people ask how I keep all of my clients’ social campaigns (along with my own) organized and effective. It’s […]
#182183078 / gettyimages.com Businesses are learning that they need to relate to their followers as humans. That means less message blasting and more relationship building. It’s natural for us to connect with people and develop relationships and it can be natural for a brand to do the same. It takes making a conscious effort and […]
#124320732 / gettyimages.com You’ve been writing that blog for months, but you haven’t made any traction. In fact, it seems like the stickiness of your posts is dwindling. The same holds true for all those tweets you’ve been pushing out. You know there’s a problem, but you can’t put your finger on it. After all […]
Facebook loves to evolve. The design of the way pages for places are reviewed has changed once again. Back in July, Facebook added a five-star grading system, and now they have revamped the look of the page layout. Will this make Facebook more of a competition for sites like Yelp? Let us know what you think […]
For years we’ve used the terms B2C and B2B. But in the past couple years we’re realizing that the social aspect of H2H, or human-to-human, is what really matters. Ted Rubin, co-author of Return on Relationship, along with Kathyrn Rose, knows about the importance of relationship between the business and the consumer. He reminds […]
#145035898 / gettyimages.com When you own a business, you want to do what you can to market your products and services and do so in an affordable manner, right? Facebook is a way to do so. This type of social media option has all that you need to get your products and services out there […]
#186871887 / gettyimages.com Social media is a solid strategy for generating new leads and ultimately gaining new customers for your small business. When you think of social media platforms to use to gain new customers, Twitter may not immediately come to mind. Instead, you may think of LinkedIn as the ultimate lead generating tool […]
#484714983 / gettyimages.com Managing your business’ online presence involves more than just managing your social media sites and online communities. Keeping an eagle eye on all online mentions is important and can be a daunting task. When you leave your house for an extended period of time, you take the necessary precautions to make […]
#186560915 / gettyimages.com You know who your potential clients are, so it’s just important to know where they are. Where are they spending their time? Who are they interacting with? What are they sharing? By knowing where your audience is spending the most time, you can plan and create different strategies and campaigns for each. […]
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