Resource Type: Podcasts

Marketing, branding and storytelling are sexy topics. They’re fun and grow your business. But if you slack off on the “boring” fundamentals, your business might go under before you get to the fun stuff.  Insurance is one of those topics. If your insurance doesn’t cover a major accident, you’re screwed. Kyle Rheiner insures more than […]

There are thousands of marketing agencies who’d gladly cash a check from you. The problem: Most of them don’t know what they’re doing. They’ll plan a strategy for you, charge thousands in ad spend to your credit card—and disappear when none of it gets results. But if you find one of the good agencies, they’ll bring […]

Hundreds of people want to tell you how to market. They all sell tactics, hacks and tools that worked for them. But what works for them might not work for you. You’ll only know what works by testing and watching your numbers. Justin Christianson does that for a living. He knows what works in marketing—and what […]

Many business owners hit the panic button. They stopped all their paid ads when the crisis hit. It seems logical enough in tough times. Don’t do anything that won’t get results. But shutting down your marketing is the most dangerous thing you can do. In this episode, Jason Smith from Spot Light Social stops by. […]

In these crazy times, the world is changing around you. Businesses are closed, the economy is down—but you still have to build your brand and bring in new customers. You can’t “sit this one out”. If you don’t adapt your marketing, someone else will. But you don’t have to be one of the losers of […]