Darren Slaughter is a member of the Construction Marketing Association and spent 15 years developing marketing and advertising strategies for home improvement contractors before building darrenslaughter.com into a full-service web design and social media agency in 2005. You can read more about Darren by clicking here. Mark it down: within the next three years social […]
One of the many hats I wear is as a marketing expert-in-residence for a business incubator. Couple that with running a consulting company, and you’ll understand that I get put in the room with a huge number of businesses. Sadly, an overwhelming number of these companies have one thing in common: poor marketing. They have […]
Considering the videos you watch on YouTube, you might not think that it’s the right place for B2B companies to communicate. Isn’t it for videos of cute kittens and babies? But as online video consumption increases, YouTube is becoming a top online destination for everyone, including the B2B industry. Increasingly, video is proving it can engage users much more than […]
We’ve all seen or heard from a social media “guru” (that title in and of itself should scare you!) that your company can achieve social media success in an hour a day or less. I’m here to tell you that’s just plain BS. Can you maintain social media in under an hour a day? Sure, […]
Erica Bell is the Social Media Specialist at Business.com. She also writes on number of topics including online marketing and shares small business tips. You can connect with Business.com on Facebook or Twitter! . B2B businesses are continuing to break into social media spaces. Whether you’re a B2B or B2C business, there is a good […]
Let’s be honest, marketing as a whole (marketing, sales, PR, advertising, social, etc.) is often treated as a second class citizen by businesses. We are the last place to get budgets and the first ones to lose them, and it’s kind of our fault. We have made things so hard for many businesses to understand […]
It seems like everything is going local these days. After decades of shipping produce all around the country, local farming co-ops are popping up everywhere you look. It’s cool to “buy local.” In fact, it seems like the closer something is made to where it is sold, the more hip it is. As usual the […]
We’ve all done it. That heart-wrenching moment when a social media channel manager realizes a tweet has gone awry. Maybe it was a direct message accidentally sent in the public stream, an update cut short because of an erroneous send, or in the case of the Calgary Flames’ SM Manager — posting an editorial about […]
Ryan Bright is a sports writer and social media strategist with over a half decade of experience. The Philadelphia-native believes strongly in consumer engagement, hash-tags and hockey fights. Ryan currently freelances for Journal Register Company and CSNPhilly.com, and is seeking a position in the field of Social Media Marketing and Coordination. Connect with Ryan on […]
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