A few weeks ago I read an interesting study by Business Insider about brands that “get there first” (so to speak) when it comes to new social networks. They found that there’s a positive relationship between being an early adopter and a brand’s audience size. Basically, the brands who created their profiles on a new social […]
Let’s get real for a minute. If your business is not on social media yet, you’re already failing pretty badly. Yes, it’s true that not all social media platforms are right for all businesses, but if you are not at least on Facebook and/or Twitter, I don’t even know what to say to you. However, […]
If you weren’t raised on the moon, chances are you’ve seen hidden camera shows, such as Punk’d, Spy TV and, of course, Candid Camera. These semi-staged shows entertained millions by pranking or surprising an unknowing participant- catching the whole affair on camera. In several markets, especially the entertainment industry, ‘candid’ videos have emerged as a […]
With more smartphone users using their mobile devices for shopping, a 20% increase according to the 2014 Mobile Payments State of the Industry Report from Mobile Payments Today, it only seems natural that mobile payments adoption would be increasing as well. Not so fast, says this article from Fox Small Business Center, who cites the […]
Cameron Joye is Community Manager, Brand Advocate and Thought Leader at Engagor, where she blogs regularly. She loves engaging with people the world over, so tweet her @Cameron_Joye! . . If all of the buzz social media has been getting in the month of January alone is any indication of what 2014 is going to be […]
The title pretty much says it all. NBC 10 Philadelphia was posting on social media today (Monday) about the snow storm that is set to arrive in the area on Tuesday. Their posts on Facebook & Twitter included a link that should have taken people to a more in-depth look into the storm; however, the […]
Liz Gulsvig is the Copywriter at Forte Payment Systems. Liz currently writes their blog, where you can find all kinds of glorious nuggets pertaining to the electronic payments industry and small business. You can also find her on Google+ and LinkedIn. Email her at liz.gulsvig@forte.net or find her on Twitter: @LizGulsvigForte. A smart mobile wallet is going to launch features that either directly work […]
These days, there are a lot of opportunities for online professional development (including some really stellar social media blogs *cough* *cough*). Still, nothing quite beats a well-organized, networking-heavy conference. As events of all shapes and sizes begin to incorporate social media into their endeavors, it’s important to avoid the following pitfalls: 1. The ever-elusive “free […]
It’s the spookiest time of year, and a host of brands are getting into the Halloween spirit. This year more than ever, they’re taking to social media to scare the pants off of audiences. Which campaign is the most spine-chillingly effective? You be the judge: 1. Tide Tide took to Vine to celebrate All Hallows’ […]
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