Annaliese Henwood is a marketing and public relations specialist with interest in making an impact for businesses and nonprofits alike. Annaliese can be found through her website, or you can join her on Twitter, Google+, and LinkedIn. Scenario One: You’ve convinced your superiors that a social media marketing plan is worth the company’s investment. You’ve developed a formal marketing […]
Who doesn’t love animated GIFs? Tumblr users certainly do. BuzzFeed’s practically built a business on how much people love them. If pictures say a thousand words, imagine how much a 4-second animated picture could tell your audience! So why wouldn’t you want to try to incorporate them into your marketing strategy. I remember this past […]
Twitter is a very effective tool for brands looking to reach a greater number of people. The key to the effectiveness of Twitter is all in the tweet. Many people get discouraged by the limit of 140 characters, I say, use it to your advantage! Use Twitter to help structure your brand’s key marketing messages […]
#185075141 / gettyimages.com So by now you should know that your company should be on Twitter. If not, call me. I’ll explain it to you again. The next step is making sure twitter is actually working for you. Getting your audience to engage with your tweets is key. You want people paying attention to what […]
Tiffany Winbush is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service organization […]
Ashley Ashbee is a blogger, communications freelancer and a supporter of numerous social causes and independent artists. You can find her on Twitter @cartooninperson and on her blog Beyond Passing Time. . A community is a group of people who connect with each other to provide support for a mutual interest or need. We all belong to […]
When you are a small business owner, you will find that there are certain techniques which work well for large businesses but may not be as relevant for those of a smaller size. One marketing tool which works well for both types of entities, but especially so in the case of small businesses, is search […]
#164383304 / gettyimages.com Customer service has evolved over the years, going from face-to-face to postal mail to telephone to email to live chat, and now into the realm of Social Media. Good customer service is about providing a positive, helpful experience. Giving your customers excellent service, whether they have questions, concerns, complaints, or even praise […]
Jen Diehl is a soon-to-be graduate of Penn State University. Originally from Limerick, Pa., Jen decided to pursue her college career at Penn State for the abundance of networking and involvement opportunities. Jen studies public relations at Penn State and focuses on a minor area of study in event planning. You can tweet at Jen (@WhtsTheDiehlio) or […]
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