Recognized as a Top Social Media Marketing Company on Clutch! When Bad Rhino, a Philadelphia based, full-service social media marketing firm, was first founded, we were determined to be different. We didn’t just want to increase a client’s following on Facebook or create trite content for social media streams. Rather, like the eponymous rhino, our […]
Category: Social Media Marketing
Proof That Organic Reach Isn’t Completely Lost
How social media managers feel immediately after posting content they think will do well. Listen to any social media manager talk about the current state of Facebook and they’ll tell you that it’s largely a pay to play environment and that organic reach is donezo. Content may still be king, but advertising is […]
Why Your Company Needs to Worry About Customer Service on Social Media
While I’m sure we can all agree that every business should craft their own unique strategy for social media, the beginning and end of all social strategies should all focus on one thing. They must see social media as an opportunity to help customers. Four years ago, the conversation around social media was, “Why do I need […]
Should Facebook’s Floating Videos Feature Make YouTube Nervous?
According to The Next Web, Facebook has been testing a “Floating Videos” feature that allows users to simultaneously watch videos and scroll through their News Feed with the click of a button. Essentially, this button would allow videos to be moved anywhere on the screen while users scroll through recent the latest updates from their friends and […]
How To Make Money With Facebook Ads — Client Case Study
There is money to be made using Facebook advertising, and I’m going to prove it to you. Here’s a quick video showing how we’ve seen early success with an advertising budget to sell apparel for one of our clients. I’ll outline exactly what we did and some tips for you below the video. How To […]
Why Your Twitter Strategy May Be Hurting Your Brand
If you’re on Twitter, chances are you fall into one of a variety of categories when it comes to usage. For some it’s a listening tool and a means to gather information on news and trending topics. For others, Twitter is a social platform used for interaction personally or professionally on a daily basis. No […]
Capitalize on Facebook Advertising with the New Ads Manager App
We all know how important mobile devices are in today’s world, which is why it makes perfect sense that Facebook has rolled out an Ads Manager app so you can easily monitor your company’s advertising efforts on the go. According to the release, over two million businesses use Facebook Advertising. The Ads Manager app will help […]
Social Media Marketing and Golf
Be sure to check out another Bad Rhino presentation at the Philly Ad Club.
How Un-Flashy Companies Can Have Great Social Media
Let’s face it: when you sell a fun product, like cars or pizza or clothing, it’s not too hard to have fun social media accounts. You can talk about the latest apps that can be integrated with your car’s stereo system, or send out a coupon for a two-for-Tuesday deal on pies, or tweet […]