Adina Rubin Berzofsky is a freelance marketing writer in the NY/NJ/Philadelphia area. She’s been writing and working with technology since the olden days (meaning, before social media was invented). Also, she’s still trying to decide what she wants to be when she grows up. You can reach Adina on Google+, Tumblr, Twitter and at her website: AdinaBerzofsky.com. SEO experts, bloggers, marketing […]
You want reach your fans on Facebook? You’re going to need to pay up. With Facebook being more honest about the decline of the organic reach of Pages, what can marketers and brands do to continue to organically reach their fans without paying for advertising? Focus on engagement. Engagement is any interaction your fans have with […]
Businesses understand that social media is a lot more than just updating their Facebook page, or sending out a couple tweets. It has the power to turn prospects into customers and people into brand evangelists. It directly impacts the bottom line and makes or breaks a marketing plan. So, what is a business to do? […]
Bad Rhino’s own Rich DeMatteo was recently quoted in a post on socialtimes.com titled “5 Ways to Promote Live Events Using Social Media.” Here are a few key points from the post: 1. Hold a Contest. “Use a “Retweet to Win” campaign to giveaway tickets or passes,” suggests Shawna Tregunna, Founder and President of ReSoMe – […]
Thinking about launching a new product or service? Don’t forget to build social media into your launch strategy! So, how do you best put social media to use for your launch? Always align your marketing initiatives with your social media strategy. A strong social media plan will help you hit your sales goals, create buzz around your […]
Scott Murray is the Social Learning Evangelist for TrainUp.com, the web’s largest career marketplace. He is also a contributor to the Training Insights Blog, a series of blogs dedicated to career and professional development. . . Podcasting is what finally forced me to create a Twitter account for the first time. When I produced my first […]
You have a problem. The social media content posted is spot on. You’ve identified your culture and have created a strategy around the specific restaurant visitors you want to attract. Hell, even the restaurant’s social media communities are growing, but still… you have a problem. The conundrum at hand is that while everything seems to […]
We all probably know the story of David and Goliath (or the story of Nestor in the Iliad, for you Greek History buffs). When everyone else is too frightened to take on the 800-pound gorilla in the room, it falls on the shoulders of the unexpected, the meek, and the small to take care of […]
Beki Winchel is a social media PR consultant and freelance writer currently working on The SMC Matrix. Learn more about her – and follow her – at about.me/bekiwinchel. I recently wrote a post about building a Facebook community. However, building a community on Facebook isn’t a June Cleaver-esque undertaking. With all the opinions and personalities out there, you’re […]
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