A few weeks ago I read an interesting study by Business Insider about brands that “get there first” (so to speak) when it comes to new social networks. They found that there’s a positive relationship between being an early adopter and a brand’s audience size. Basically, the brands who created their profiles on a new social […]
Category: Case Studies
3 Reasons Your Brand Needs Social Media
Let’s get real for a minute. If your business is not on social media yet, you’re already failing pretty badly. Yes, it’s true that not all social media platforms are right for all businesses, but if you are not at least on Facebook and/or Twitter, I don’t even know what to say to you. However, […]
Surprise! From Hidden Camera to Viral Video Sensation
If you weren’t raised on the moon, chances are you’ve seen hidden camera shows, such as Punk’d, Spy TV and, of course, Candid Camera. These semi-staged shows entertained millions by pranking or surprising an unknowing participant- catching the whole affair on camera. In several markets, especially the entertainment industry, ‘candid’ videos have emerged as a […]
How Social Media Feedback Impacts Mobile Payments Adoption
With more smartphone users using their mobile devices for shopping, a 20% increase according to the 2014 Mobile Payments State of the Industry Report from Mobile Payments Today, it only seems natural that mobile payments adoption would be increasing as well. Not so fast, says this article from Fox Small Business Center, who cites the […]
Anti-Social: 5 Event Missteps to Avoid When Using Social Media
These days, there are a lot of opportunities for online professional development (including some really stellar social media blogs *cough* *cough*). Still, nothing quite beats a well-organized, networking-heavy conference. As events of all shapes and sizes begin to incorporate social media into their endeavors, it’s important to avoid the following pitfalls: 1. The ever-elusive “free […]
Spooky Social Media: Top Halloween Campaigns
It’s the spookiest time of year, and a host of brands are getting into the Halloween spirit. This year more than ever, they’re taking to social media to scare the pants off of audiences. Which campaign is the most spine-chillingly effective? You be the judge: 1. Tide Tide took to Vine to celebrate All Hallows’ […]
4 Reasons To Step Up Your Game on LinkedIn
Alex Keys is a Social Media Specialist at Solution Tree and a contributing writer at Treble. Follow him on Twitter (@Keys_Says) for daily ramblings and curated retweets. . . If you read Bad Rhino Rumblings, you’re likely active on LinkedIn in some capacity. But, chances are, you probably aren’t devoting a significant amount of time into developing your company’s LinkedIn campaigns. And […]
How Social Media Impacts the Customer Experience
Teri Cooper’s passion for customer service pulled her into Internet Marketing & Social Media about 10 years ago. She is currently the Internet Marketing Manager at Golling’s Arena Chrysler Dodge Jeep Ram in Dayton, Ohio. You can tweet her @bizfunctional. If there was a business owner back in the late 1800s that heard about the telephone […]
Go From Listener to Authority: Becoming a Social Connoisseur
Connoisseur – the very word seems to imply a sophisticated collector, but in today’s day and age, the modern day connoisseur collects knowledge and shares it with their followers and fans. The newest connoisseur is one that shares their knowledge via social media sites and provides their followers with interesting content that they might not […]