Let’s get real for a minute. If your business is not on social media yet, you’re already failing pretty badly. Yes, it’s true that not all social media platforms are right for all businesses, but if you are not at least on Facebook and/or Twitter, I don’t even know what to say to you. However, […]
If you weren’t raised on the moon, chances are you’ve seen hidden camera shows, such as Punk’d, Spy TV and, of course, Candid Camera. These semi-staged shows entertained millions by pranking or surprising an unknowing participant- catching the whole affair on camera. In several markets, especially the entertainment industry, ‘candid’ videos have emerged as a […]
With more smartphone users using their mobile devices for shopping, a 20% increase according to the 2014 Mobile Payments State of the Industry Report from Mobile Payments Today, it only seems natural that mobile payments adoption would be increasing as well. Not so fast, says this article from Fox Small Business Center, who cites the […]
These days, there are a lot of opportunities for online professional development (including some really stellar social media blogs *cough* *cough*). Still, nothing quite beats a well-organized, networking-heavy conference. As events of all shapes and sizes begin to incorporate social media into their endeavors, it’s important to avoid the following pitfalls: 1. The ever-elusive “free […]
It’s the spookiest time of year, and a host of brands are getting into the Halloween spirit. This year more than ever, they’re taking to social media to scare the pants off of audiences. Which campaign is the most spine-chillingly effective? You be the judge: 1. Tide Tide took to Vine to celebrate All Hallows’ […]
Teri Cooper’s passion for customer service pulled her into Internet Marketing & Social Media about 10 years ago. She is currently the Internet Marketing Manager at Golling’s Arena Chrysler Dodge Jeep Ram in Dayton, Ohio. You can tweet her @bizfunctional. If there was a business owner back in the late 1800s that heard about the telephone […]
Connoisseur – the very word seems to imply a sophisticated collector, but in today’s day and age, the modern day connoisseur collects knowledge and shares it with their followers and fans. The newest connoisseur is one that shares their knowledge via social media sites and provides their followers with interesting content that they might not […]
Darren Slaughter is a member of the Construction Marketing Association and spent 15 years developing marketing and advertising strategies for home improvement contractors before building darrenslaughter.com into a full-service web design and social media agency in 2005. You can read more about Darren by clicking here. Mark it down: within the next three years social […]
Considering the videos you watch on YouTube, you might not think that it’s the right place for B2B companies to communicate. Isn’t it for videos of cute kittens and babies? But as online video consumption increases, YouTube is becoming a top online destination for everyone, including the B2B industry. Increasingly, video is proving it can engage users much more than […]
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