Category: How To

How to Use LinkedIn for Lead Generation for Your Small Business

Tiffany Winbush is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service organization […]

5 Tips to Engage Your Community on Social Media

Ashley Ashbee is a blogger, communications freelancer and a supporter of numerous social causes and independent artists. You can find her on Twitter @cartooninperson and on her blog Beyond Passing Time.    . A community is a group of people who connect with each other to provide support for a mutual interest or need. We all belong to […]

How SEO Plays A Part In Small Business Marketing

When you are a small business owner, you will find that there are certain techniques which work well for large businesses but may not be as relevant for those of a smaller size. One marketing tool which works well for both types of entities, but especially so in the case of small businesses, is search […]

Practicing Good Customer Service On Your Social Media Pages

customer service

#164383304 / gettyimages.com Customer service has evolved over the years, going from face-to-face to postal mail to telephone to email to live chat, and now into the realm of Social Media. Good customer service is about providing a positive, helpful experience. Giving your customers excellent service, whether they have questions, concerns, complaints, or even praise […]

4 How To's for Using Hashtags on Twitter

Jen Diehl is a soon-to-be graduate of Penn State University. Originally from Limerick, Pa., Jen decided to pursue her college career at Penn State for the abundance of networking and involvement opportunities. Jen studies public relations at Penn State and focuses on a minor area of study in event planning. You can tweet at Jen (@WhtsTheDiehlio) or […]

3 Tips To Maintain Brand Consistency Online

Countless social media platforms and inbound marketing strategies can make it hard to maintain brand consistency across all formats. Without brand consistency, you may cause confusion amongst your potential and current customers and/or viewers. As you may know, it’s important to claim usernames across all social media platforms with your brand name.  In doing so, […]

5 Tips for Saving Time with Social Media

Tiffany Winbush is the Social Media Manager for Hiscox USA insurance, responsible for driving social media engagement and publishing the Hiscox Small Business blog. Tiffany lives in NYC with her tech entrepreneur husband and one year-old daughter. She is passionate about empowering women and girls and volunteers regularly with the over 100 year-old public service […]

6 Methods for Introducing Real-Time Service Via Social Media

6 Methods for Introducing Real-Time Service Via Social Media

Unless you’ve been living under a rock for the past few years, you probably know that social media has become immensely popular and relevant to the way companies do business. It’s becoming necessary for businesses large and small to have an active presence on social media sites. These sites allow companies to engage with consumers […]