Beki Winchel is a social media PR consultant and freelance writer currently working on The SMC Matrix. Learn more about her – and follow her – at about.me/bekiwinchel. I recently wrote a post about building a Facebook community. However, building a community on Facebook isn’t a June Cleaver-esque undertaking. With all the opinions and personalities out there, you’re […]
Your business has worked hard to gain a following on many social networks. With social networks being a top priority with communication with your customers, you wouldn’t want to do anything to that would disrupt that following. That is why this blog post will be giving you tips on how to best manage your company’s […]
Online advertising is a large part of online marketing strategies. Whether a marketer is using Google Adwords, Pay-Per-Click or other resources, it is a great way to market services and products to a large audience. On average, only 2% of visitors convert to buyers after one visit to your website. An online ad that is […]
After numerous social media blunders going viral in the past months, now, more than ever brands and businesses must take a proactive stance on their social media and blog sites. Monitoring your content and what is being said about you is imperative if you want to stamp out the embers of negativity and disruption before […]
Donna Vieira is the Vice President of Marketing at interlinkONE and Grow Socially. Donna speaks nationally on marketing and social media, and is available for excellent micro-conversations and education via Twitter @DonnaVieira. I recently heard an ad on the radio for a company that was promising to improve your online reputation if you’ve been […]
David Murray is a Digital Marketing Executive and Social Enthusiast. Passionate about the underworld of below-the-line marketing, David breaks the latest in Marketing, Communications and Program Management. Connect with him on Twitter @MarketVoyeur and on his website. Is the lens cap clouding your marketing strategy? Here are five reasons why you should take […]
With the population of Facebook users now exceeding 1billion, many businesses are turning to the social platform for a new outlook on advertising. Building a Facebook Page and getting the name of your company out there starts the ball rolling. With an audience that large on Facebook, the social media platform has many filters and […]
I’m not going to sugarcoat this. Entering a contract with a social media marketing agency can be somewhat terrifying for business owners, marketing directors, or whoever is the lucky person sticking their neck out to bring on the selected firm. Trusting your baby in the hands of an agency should not be without plenty […]
Did you know that YouTube is one of the most-searched sites on the web, second only to Google? That’s right; although it’s famous for hosting viral videos like “Charlie bit my finger – again!” and “David After Dentist,” YouTube has also become a top resource for finding information on literally anything, from product demos to […]