Category: How To

Increasing Engagement Through Content Marketing: 4 Questions to Ask Yourself

Jay Baer states that a “lack of chatter isn’t a reason for your company to remain on the sidelines. Rather, it’s a signal that you need to make the first move.” Your content communicates with your followers and customers. Is your audience hearing from you on a consistent basis? If so, then you’ll be hearing […]

7 Ways to Promote Your Twitter Chat Like a Boss

You’ve decided to take the leap. You’ve gone from tweeting on your own, to joining Twitter chats (or whatever you like to call them), to deciding to host one on your own or on behalf of your company. It’s a big leap. A lot more goes into a successful Twitter chat than most people realize. […]

Facebook Improves Post Visibility Via Tagging

Last month, Facebook introduced Trending to its News Feed, allowing users to see top stories in pop culture, sports, politics, news and more. Now, a new feature has been introduced that can supplement Trending in connecting users with what’s going on in the world. When one page tags another page, that post will now be […]

How to Choose the Perfect Facebook Ad Format to Meet Your Goals

Facebook advertising is more sophisticated than it was a year ago, or even six months ago. When advertising was first introduced to the platform, right-hand side ads were the only option, but now the options are almost endless (at least with the various types they seem endless!). Navigating these different ad options can be tough […]

Best SEO Practices for Small Businesses

Kristen Kwiatkowski is a freelance writer based in the Philadelphia area. When not writing about social media and SEO practices, Kristen enjoys writing about local charity events, style and food and wine topics. Follow Kristen on Twitter: @sunflowerdali11. . In today’s business world, marketing is everything. This is especially true in the case of small […]

Using Social Media Trends as Part of Your Marketing Strategy

Do you keep up on trends happening in fashion, foods and other markets your interested in? We all do. We want to be “in the know” so to speak and it gives us a feeling of being knowlegeable and popular. Businesses pay attention to trends as well, but for different reasons. Trends are determined by […]

A Human's Guide to Social Media

Ashley Ashbee is a blogger, communications freelancer and a supporter of numerous social causes and independent artists. You can find her on Twitter @cartooninperson and on her blog Beyond Passing Time.    . I am a very active social media user. I use it as a tool to promote many causes and artists I care […]

Content Marketing for the Small Business

In this article we are going to talk about content marketing – what it is, why its great for small business and how you can develop a strong content marketing plan. Content marketing is a newly emerging trend in which businesses create and share content online with the goal of acquiring new customers. This media […]

Dealing with Customer Complaints on Social Media

Complaints

Jeff Gargas is the co-owner and lead developer with ENI Multimedia. He is a social media and online marketing strategist who works with small businesses. Prior to starting ENI, Jeff spent 15 years in the music industry and has spoken at music conferences around the country. He is also currently a regional director with USA Parkour, a […]