Facebook wants to show business owners that their data is consistent and up-to-date by removing memorialized and deactivated profiles from Pages’ like counts, according to a Facebook for Business post. Facebook acknowledges that pages will see “small dips” in likes over the next few weeks, but also emphasizes that these changes will be beneficial. The company states […]
If you go to any business’ website, you’ll likely read copy that spells out how the company sells cutting-edge products that are way better than those of their competitors. They probably say they have great customer service and low prices. With so many organizations saying the exact same thing, it can be difficult for customers […]
According to Mashable.com, Facebook believes that one day we will be able to connect with people via virtual reality apps. Users can eventually experience something though as they are physically there when they are not. View image | gettyimages.com Chief product officer Chris Cox for Facebook addressed a group of people at the Code/Media conference […]
As the most effective social media platform to seize upon news and current events owing to its remarkable immediacy, Twitter has become the perfect tool for small business owners to take advantage of economies of scale and capitalize on their position within the marketplace. To understand how Twitter fits into the overarching timeline of reporting, […]
Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas, or you can reach him at NickAndrewRojas@gmail.com. . By now it should be […]
One of the craziest things you’ll experience as a social media manager (or entrepreneur taking on the role) is attempting to keep all of the posts, retweets, shares, likes, comments, and connections organized. A lot of people ask how I keep all of my clients’ social campaigns (along with my own) organized and effective. It’s […]
#182183078 / gettyimages.com Businesses are learning that they need to relate to their followers as humans. That means less message blasting and more relationship building. It’s natural for us to connect with people and develop relationships and it can be natural for a brand to do the same. It takes making a conscious effort and […]
#124320732 / gettyimages.com You’ve been writing that blog for months, but you haven’t made any traction. In fact, it seems like the stickiness of your posts is dwindling. The same holds true for all those tweets you’ve been pushing out. You know there’s a problem, but you can’t put your finger on it. After all […]
Facebook loves to evolve. The design of the way pages for places are reviewed has changed once again. Back in July, Facebook added a five-star grading system, and now they have revamped the look of the page layout. Will this make Facebook more of a competition for sites like Yelp? Let us know what you think […]
Get occasional Marketing updates about our insights, content, news, and events.