Solidify a social media strategy for your small business before the fall begins. Whether you’re ready to admit it or not, summer will soon come to an end. Right now, your business goals should definitely include making the most of the remainder of the summer. But, you’ll soon need to gear up for the fall. […]
Category: How To
4 Steps to Understanding the Importance of Social Media in Online Marketing
Christopher is the founder of an online marketing company, specializing in Social Media Marketing. His interests include SEO, Social Networks, Affiliate Marketing, PPC marketing, and web development. . . If you are an online marketer or someone who wants to leverage internet marketing, there will be a few tactics that you will want to […]
Learning from Social Media Failures
The vast reach of social media often means it can help a brand make a huge impact, much like Oreo did when its marketing team posted a witty Tweet to correspond with a power outage during the Super Bowl. However, the pendulum of influence can also swing in the opposite direction, causing some brands to […]
3 Reasons You Should Still Advertise on Facebook
I think its safe to say social media is a big part of most people’s lives these days. Because of this, social media marketing is a huge part of any brand’s overall marketing strategy. Facebook has been the reigning king of social media for a while. However, recently the reach of business pages has severely […]
Increase Engagement By Writing For Each Social Platform's Unique Audience
#472360975 / gettyimages.com You’ve done it, I’ve done it. We’ve all been guilty of it. We’ve mass-posted a single post to all of our social media channels. The same link, same image and same copy to accompany both. It may not seem like a big deal, but chances are the audiences on these social platforms […]
You'll Soon Be Using Your Twitter Timeline for Shopping
A “Buy now” button has appeared on certain tweets, starting this past Monday. In one example, if a person clicked on the buy now button, Twitter would direct them to fancy.com so they can buy the product they viewed. However, this button so far only appears on the mobile version of Twitter and not on the […]
Facebook Udates Pages Manager Application
Having your business on Facebook has become more mobile friendly. A lot of businesses have pages on Facebook for their companies and post things about their business on this page they created. Facebook is releasing an updated version of its Pages Manager Application that is accessible on both iOS and Android. The app itself is […]
Stand Out from the Infographic Crowd With These 5 Tips
While the use of infographics on the web seems to have exploded in 2010, they are, by no means, a new phenomenon. One of the earliest instances of the usage of an infographic dates back to 1858, in a report entitled, “Mortality of the British Army”, created by Florence Nightingale. They’ve been in use ever […]
Branding Your Company Image on Social Media
What story does your brand tell? As a company, you may think you are the one who determines how customers view you, but in the reality of social media today, it is often the customer who determines what your brand says about you. Your brand image reflects the personality of your company or product. It gives […]