Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter, or you can reach him at NickAndrewRojas@gmail.com. . . Big data and analytics […]
How to Use YouTube for Your Small Business
While the majority of small businesses take the time to set up the traditional social media channels such as Facebook and Twitter, many overlook the importance of video in communicating with their brand’s followers. According to a recent article summarizing a video statistics report released by Invodo, 74 percent of all Internet traffic by 2017 […]
Bad Rhino Reading: How to Double Your Twitter Followers in 5 Minutes a Day
Website: Post Planner Article: Here’s How to Double Your Twitter Followers in 5 Minutes a Day Ever wonder how some people have tons of Twitter followers but you don’t? Here are some helpful tips for doubling your number of followers. 1. Perfect Your Profile The first key to your profile is an awesome profile picture. A close-up of […]
What Is Social Selling Really About?
Social Selling can be viewed negatively. It might make us think that businesses use social only to get us to buy. It sounds manipulative, self-serving and anti-social. Businesses aren’t on social just to make friends and have fun. That’s the reality and of course we know that. They want to gain loyal customers and entice […]
Analyzing Facebook Messenger’s New (and Free) Friend-To-Friend Payments Feature
Do you ever have a hard time getting money to your friends? Well that will all change with Facebook’s newest enhancement. You can now transfer money through Facebook Messenger. You click on the money symbol and enter your debit card information. Once the numbers are entered, you enter the amount of money you want to […]
Why Your Twitter Strategy May Be Hurting Your Brand
If you’re on Twitter, chances are you fall into one of a variety of categories when it comes to usage. For some it’s a listening tool and a means to gather information on news and trending topics. For others, Twitter is a social platform used for interaction personally or professionally on a daily basis. No […]
Facebook is Removing Deactivated Profiles to Make Page Likes More Relevant
Facebook wants to show business owners that their data is consistent and up-to-date by removing memorialized and deactivated profiles from Pages’ like counts, according to a Facebook for Business post. Facebook acknowledges that pages will see “small dips” in likes over the next few weeks, but also emphasizes that these changes will be beneficial. The company states […]
The Power of Using Testimonials on Your Website – And How to Do It
If you go to any business’ website, you’ll likely read copy that spells out how the company sells cutting-edge products that are way better than those of their competitors. They probably say they have great customer service and low prices. With so many organizations saying the exact same thing, it can be difficult for customers […]
4 Ways Ambassadors Benefit Your Online Brand
Every brand wants people on their side who are enthusiastic about them. They want people who take their enthusiasm to the next level by showing their loyalty to your brand through their words and actions. These are brand ambassadors and they are valuable to your brand. They shape your image in the eyes of your […]