Rich DeMatteo

Making a Real Connection With Your Followers

#182183078 / gettyimages.com Businesses are learning that they need to relate to their followers as humans. That means less message blasting and more relationship building. It’s natural for us to connect with people and develop relationships and it can be natural for a brand to do the same. It takes making a conscious effort and […]

Bad Rhino Reading: Ways to Become a Social Media Marketing Rockstar

Website: Business2Community  Article: 7 Steps to Becoming a Rockstar at Social Media Marketing  Being a social media marketing rockstar isn’t easy. This is because successful marketing at its lowest form even isn’t something to scoff at. Here are four reminders on how to not be a social media marketing one hit wonder. 1. Inspiration Follow people who […]

Writing for Social Media Without Being Too Sales-Pushy

customer service

#124320732 / gettyimages.com You’ve been writing that blog for months, but you haven’t made any traction. In fact, it seems like the stickiness of your posts is dwindling. The same holds true for all those tweets you’ve been pushing out. You know there’s a problem, but you can’t put your finger on it. After all […]

Facebook Changes Design of Reviews on Pages

Facebook loves to evolve. The design of the way pages for places are reviewed has changed once again. Back in July, Facebook added a five-star grading system, and now they have revamped the look of the page layout. Will this make Facebook more of a competition for sites like Yelp? Let us know what you think […]

5 Ways Companies Can be H2H [Human] on Social

  For years we’ve used the terms B2C and B2B. But in the past couple years we’re realizing that the social aspect of H2H, or human-to-human, is what really matters. Ted Rubin, co-author of Return on Relationship, along with Kathyrn Rose, knows about the importance of relationship between the business and the consumer. He reminds […]

Bad Rhino Reading: 4 Ways to Be a Better Content Marketer

Website: Business 2 Community Article: 5 Tips On How To Be Effective at Content Marketing Being a content marketer can be a very time consuming job that requires dedication and an eye for detail. Regardless of it’s tedious nature, in order to get better, one must continuously work on strategies and approaches. Here are 4 […]

How Businesses Can Use Facebook to Their Advantage

#145035898 / gettyimages.com When you own a business, you want to do what you can to market your products and services and do so in an affordable manner, right? Facebook is a way to do so. This type of social media option has all that you need to get your products and services out there […]

4 Tips for Using Twitter to Generate Leads for Your Small Business

  #186871887 / gettyimages.com Social media is a solid strategy for generating new leads and ultimately gaining new customers for your small business. When you think of social media platforms to use to gain new customers, Twitter may not immediately come to mind. Instead, you may think of LinkedIn as the ultimate lead generating tool […]

The Importance of Having a Risk Management Plan in Place 

  #484714983 / gettyimages.com Managing your business’ online presence involves more than just managing your social media sites and online communities. Keeping an eagle eye on all online mentions is important and can be a daunting task. When you leave your house for an extended period of time, you take the necessary precautions to make […]