Lesya Liu is a blogger at The Social Media Current, a photographer and a social media expert. Her passion lies in art and marketing (and combining the two). You can find her on Twitter: @LesyaLiu. . My daily job responsibilities include managing more than 30 social media accounts. No, I’m not kidding you. I work for […]
While the majority of small businesses take the time to set up the traditional social media channels such as Facebook and Twitter, many overlook the importance of video in communicating with their brand’s followers. According to a recent article summarizing a video statistics report released by Invodo, 74 percent of all Internet traffic by 2017 […]
Social Selling can be viewed negatively. It might make us think that businesses use social only to get us to buy. It sounds manipulative, self-serving and anti-social. Businesses aren’t on social just to make friends and have fun. That’s the reality and of course we know that. They want to gain loyal customers and entice […]
If you’re on Twitter, chances are you fall into one of a variety of categories when it comes to usage. For some it’s a listening tool and a means to gather information on news and trending topics. For others, Twitter is a social platform used for interaction personally or professionally on a daily basis. No […]
Facebook wants to show business owners that their data is consistent and up-to-date by removing memorialized and deactivated profiles from Pages’ like counts, according to a Facebook for Business post. Facebook acknowledges that pages will see “small dips” in likes over the next few weeks, but also emphasizes that these changes will be beneficial. The company states […]
If you go to any business’ website, you’ll likely read copy that spells out how the company sells cutting-edge products that are way better than those of their competitors. They probably say they have great customer service and low prices. With so many organizations saying the exact same thing, it can be difficult for customers […]
Every brand wants people on their side who are enthusiastic about them. They want people who take their enthusiasm to the next level by showing their loyalty to your brand through their words and actions. These are brand ambassadors and they are valuable to your brand. They shape your image in the eyes of your […]
We all know how important mobile devices are in today’s world, which is why it makes perfect sense that Facebook has rolled out an Ads Manager app so you can easily monitor your company’s advertising efforts on the go. According to the release, over two million businesses use Facebook Advertising. The Ads Manager app will help […]
Website: Business 2 Community Article: How to Promote Your Event With Social Media Marketing What better way to help facilitate the needs of a social event than social media marketing? The best way to plan out the social media strategy is in three parts—the pre-event, during event and (most importantly) post-event. Pre-event This is when […]